Is it worth spending thousands of dollars on pay-per-click (ppc) campaigns if my website is not ranking well? Can you provide me with any PPC campaign tips?

What a loaded question with a variety of stances to answer from.

Initially when I received this question from a potential customer, I was tempted to answer with a simple answer of yes and why.

However, I decided to delve a little deeper and volley a response back to the potential customer by way of another question.

We exchange emails a few times before arriving at the potential customer’s pain: a website that once ranked well is no longer ranking.

The idea of using PPC advertising and needed PPC campaign tips came about when the potential customer had been in contact with a competitor and industry colleague.

This colleague had indicated with proof that they were spending a good bit on PPC campaigns after their website had been penalized to no existence by the latest Google update.

Not ever having an experience with PPC, the potential customer was gung-ho about moving forward with their PPC effort in hopes of boosting their web rank.

But where should they start?

Should my business invest in pay-per-click advertising or keep plowing money into costly SEO services?

I often receive emails and phone calls from potential customers and existing customers with this question in mind.

They typically want a black and white answer as they attempt to determine whether pay-per-click (PPC) advertising is a suitable search marketing option for their respective businesses.

Of course, the deciding factor of yes or no truly depends on a wide range of considerations.

However, it is safe to say that you can use pay-per-click advertising to jumpstart your website’s traffic as well as supplement and increase organic search traffic.

Today’s post is a quick a simple review of the pros and cons of pay-per-click advertising you’ll need to consider when determining whether or not it is the right search marketing option for your business.

Let’s get started with the advantages.

In the first post of this series, PPC Series: PPC campaigns and commonly made mistakes, we discussed PPC campaigns and the following commonly made mistakes:

• Failing to apply geographic targeting to PPC Campaigns
• Lack of keywords in PPC ad text
• Incorrect usage of PPC “Match types”
• Not diversifying PPC marketing spend across multiple PPC platforms

Just as you did before in the previous post, you’ll learn how to prevent and correct PPC mistakes.

Preventing and correcting common PPC campaign mistakes will increase your opportunity to maximize your PPC ROI as well as increase website traffic and conversions.

Let’s pick up from where we left off and identify additional costly and commonly made PPC campaign mistakes.

Over a variety of posts, we’ve talked about a number of cost-effective pay-per-click and PPC advertising methods to increase website traffic.

For those of you new to PPC, it is a powerful search marketing method to instantly attract new customers using targeted ads.

Ads are shown to potential customers via advertising networks and platforms. When the potential customer clicks your ad, they are taken to your website in hopes of converting into a lifelong customer.

Businesses spend hundreds and thousands of dollars on PPC and PPC search marketing tools help execute and manage profitable and effective PPC campaigns.

However, most PPC campaigns fail to reach their maximum potential due to a variety of mistakes.

Today’s post will help you gain insight into the common PPC mistakes made when attempting to increase website traffic and sales.

We’ll not only identify problematic PPC strategies and mistakes, but also provide you with a few solutions to overcome PPC mistakes.

When launching a new website, driving traffic to your website can be a challenging experience to say the least.

From pay-per-click or PPC advertising to banner ads to expired domains, just to name a few, there are a quite a few methods to consider when buying website traffic.

The biggest question I receive the most from customers is which method is the most cost-effective, yet will return the biggest results in terms of shear traffic volume and conversions?

As I’m sure you have experienced when increasing website traffic, most website owners find that it takes three or four times as long as thought to increase organic website traffic from a variety of resources.

From personal experience, I’ve found success in buying website traffic to supplement my SEO efforts to increase organic website traffic.

There are many online sources for buying website traffic, good and bad.

In today’s post, I want to focus on pay-per-click or PPC advertising, and how you can use PPC advertising as an effective tool to drive instant website traffic and increase your organic website traffic along the way.

Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.