Buying website traffic can destroy your website's search engine rankings.

If you’ve ever launched a website or managed and operated a website, then you will totally understand how much of a challenge it is to increase website traffic.

Of course, traffic in general is easy to increase as you can buy Fiverr gigs, pay a freelance website link UpWork, buy automated traffic programs and the list goes on.

But the real question is how much of the traffic can you convert into sustainable and profitable business?

All too often, website owners are guilty of being impatient and putting in the time and effort it takes to truly garner traffic numbers worth writing home about.

And as each day passes, the sea of websites in the online space are growing at a rapid rate, drastically decreasing your chances of monopolizing eyeballs on your website.

Of course, the ole’ saying is, “there are plenty of fish in the sea.”

There may be many fish in the sea, but again, not all fish are worth eating nor drawing near your website.

In today’s post, I’ll discuss why it is imperative that you don’t buy website traffic from certain online sources.

In addition, I’ll explore the sea of options for buying website traffic and how doing so can negatively impact your organic search rankings.

To be successful, you need to focus on increasing qualified website traffic.

Qualified website traffic is the holy grail of the internet.

All websites seek to increase qualified traffic to increase customer growth and revenue.

Most websites today increase qualified traffic by way of search engines, mainly Google.

Website owners create their one-of-a-kind website in hopes that search engines will rank their website on page one of searching results.

However, website owners get desperate when time has passed, page one search rankings are nowhere to be found and their website has only the occasional tumble weed of a visitor to accidentally cross the website’s path.

And when website owners have done all they know to do to increase website traffic, they take desperate measures to get website traffic by any means necessary.

So, listed below are the typical negatively impacting approaches taken when buying website traffic by website owners looking to increase website traffic.

Search engines are visitor focused with an intent to provide visitors with websites offering the best value-add content.

The one thing you should know about search engines are that they are oriented towards the visitor experience, helping visitors to find value-add answers to their problems.

When you decide to buy website traffic and you don’t have what visitors need, then your website is viewed by search engines as a low quality website and not helping the visitor at all.

When this happens, visitors generally do not come back and search engines take note of this.

I’m sure you’re wondering why this so negative, right? Search engines are very critical of a website’s bounce rate.

If visitors visit your website and only view one page and move on in a matter of seconds, then your website is viewed as not containing value that the user is in search of.

Don’t buy website traffic from any ole’ source hanging a “buy my website traffic” shingle out saying they can increase website traffic.

When you do buy traffic from such sources, then chances are your website will suffer from a very high bounce rate of unqualified traffic as well as decreased search engine ranking.

Search Engines dislike inorganic traffic

When buying traffic for your website, you are buying what is called inorganic traffic.

This means you are buying artificial or fake traffic.

Most of the time, website owners attempt to buy traffic to fool advertisers into believing their website receives thousands of visitors per day or month in hopes that the advertiser will spend money on their website ads.

In short, website owners sell themselves short not only with the advertisers but with search engines too.

Search engines despise websites that buy inorganic traffic.

Search engines views such as an attempt to deceive web visitors, and considers this action dishonest.

And this type of dishonesty, could very well tote the line of your website receiving a penalty or even banned, which is the last thing you want for your website.

So don’t buy inorganic traffic in an effort to increase you website traffic.

Buying website traffic is exploring unknown territory

Companies that offer web traffic are in great number on the internet, and most are of them are fraudulent, using black hat techniques.

They offer, you buy and they simply disappear with your money and without a trace. You made it easy.

When you buy website traffic, you are essentially rolling the dice and entering unknown territory with companies you know nothing about.

Website owners that buy website traffic typically don’t know what type of traffic they’re buying.

All website owners know is that for a cheap price they are going to receive tons are traffic from an unknown source.

And let the questions begin:

  • What are you paying for in terms of buying website traffic?
  • Is the traffic real humans visiting your website and willing to pay for your product?
  • Or are you paying a company to send real humans to visit your website for a few minutes, clicking around and making it look like they are interested?
  • Or are you paying for some automated bots or software to send unique IP addresses?

Too, you could be paying for expire domain name traffic. I could go on for days, but you get the picture.

How can you verify whether the traffic is real or not?

Website owners are blinded by the endless possibilities of what traffic will bring them in terms of ad revenue in most cases.

Yes, your website traffic increased as well as your click-through-rate, but was it real qualified website traffic?

However, this is where common sense should step in and scream, “nothing comes for free, and if buying website traffic is so cheap, then how come not everyone is ranked high in SERP’s?”

Buying website traffic is buying temporary results

When it comes to results spawned when buying website traffic, there isn’t much to talk about here.

Simply put, buying website traffic only leads your website to receive temporary results and a false impression that your website is performing when in reality it is not.

Too, buying website traffic can be very much like a drug addiction.

After the first hit of website traffic, you’ll always want more and more.

And the truth is that you can always buy more and more website traffic, but the long-term results are much like a real drug addiction leading to death.

That is, the death or de-indexing and penalizing of your website by search engines. It’s best to just say no!

Buying website traffic is risky business

In conclusion, it is my hope that you don’t buy website traffic and fall into the web of deception.

This is not to say buying website traffic is all negative as there are opportunities to legitimately buy website traffic, also known as pay-per-click advertising.

However, in regards to buying deceptive website traffic, we want you to consider the numerous pitfalls when blindly buying website traffic.

After all, what a web we weave when trying to deceive only for the sake on increasing website traffic.

It’s in your best interest to always adhere to search-engine safe rules and practice white-hat SEO principles to increase search rankings and qualified website traffic.

Should you not, you and your website will have to endure the deadly bite of search engine spiders and the long lasting effects of decreased rankings and traffic which only time can heal.

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.