Over a variety of posts, we’ve talked about a number of cost-effective pay-per-click and PPC advertising methods to increase website traffic.

For those of you new to PPC, it is a powerful search marketing method to instantly attract new customers using targeted ads.

Ads are shown to potential customers via advertising networks and platforms. When the potential customer clicks your ad, they are taken to your website in hopes of converting into a lifelong customer.

Businesses spend hundreds and thousands of dollars on PPC and PPC search marketing tools help execute and manage profitable and effective PPC campaigns.

However, most PPC campaigns fail to reach their maximum potential due to a variety of mistakes.

Today’s post will help you gain insight into the common PPC mistakes made when attempting to increase website traffic and sales.

We’ll not only identify problematic PPC strategies and mistakes, but also provide you with a few solutions to overcome PPC mistakes.