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Digital strategies generating customer growth and revenue.

Pay-Per-Click Advertising

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It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.

I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience. Continue reading

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If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam. Continue reading

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A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level. Continue reading

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Have you ever wondered how to track online ad or link traffic from external websites to your website using Google Analytics?

Tracking online traffic, web traffic in general, is often a topic causing many persons to glaze over, literally and figuratively.

Truth is tracking web traffic is quite simple. In fact, you encounter trackable links daily as you use the web to perform a variety of tasks, yet you may not have realized it upon first glance.

Nevertheless, there’s no excuse today for website owners and operators to be in the dark on the origin of website traffic.

There are a growing number of non-paid and paid web analytics services available, varying in level of complexity, to help uncover where from and who is sending traffic to your website.

And although I won’t cover all the the tools, there is a FREE and easy-to-use tool that allows you to track web traffic to your website. Continue reading

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From buildings to phones to emails to tv shows to movies to domain names, emoji have taken over almost every area of life known to man.

Reading Barry Schwartz’s latest article, it sounds like pay-per-click advertising is the next target ripe for emoji marketing spending. Continue reading

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It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.

Hmm, something reads a bit funny about that sentence, right?

Let’s try this won more time.

It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.

We’re getting closer four sure, right?

This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.

Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords. Continue reading

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Another day, and falling a dollar short with the most recent news concerning Google’s Adsense Plugin for WordPress.

If you display ads on your website using Adsense Plugin for WordPress by Google, then your days of using this plugin to earn money online are on its deathbed.

If you haven’t heard in recent news, Google has canned yet another product. Continue reading



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