I often receive emails and phone calls from potential customers and existing customers with this question in mind.
They typically want a black and white answer as they attempt to determine whether pay-per-click (PPC) advertising is a suitable search marketing option for their respective businesses.
Of course, the deciding factor of yes or no truly depends on a wide range of considerations.
However, it is safe to say that you can use pay-per-click advertising to jumpstart your website’s traffic as well as supplement and increase organic search traffic.
Today’s post is a quick a simple review of the pros and cons of pay-per-click advertising you’ll need to consider when determining whether or not it is the right search marketing option for your business.
Let’s get started with the advantages.