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About
    Meet Alvin Brown
    Contact
Domain Investing
    Getting Started
    Why Domains Cost So Much
    When Buying Domains...
    Buying & Selling Domain Names
    Finding & Buying Expired Domains
Domain Aftermarket
    Today's Domain Auctions
    Expiring No-Bid Domains
    Expiring Emoji Domains
Events
Podcast
Resources
    Who Owns Premium Domain Names
    Free Local Domain SEO Guide
    Free Geo Domain Guide
    Domains In The Wild
    Advertise Your Domain Names
    How-To Guides
    WordPress Tutorials
Kickstart Commerce - Digital strategies for greater customer growth and revenue
  • About
    • Meet Alvin Brown
    • Contact
  • Domain Investing
    • Getting Started
    • Why Domains Cost So Much
    • When Buying Domains…
    • Buying & Selling Domain Names
    • Finding & Buying Expired Domains
  • Domain Aftermarket
    • Today’s Domain Auctions
    • Expiring No-Bid Domains
    • Expiring Emoji Domains
  • Events
  • Podcast
  • Resources
    • Who Owns Premium Domain Names
    • Free Local Domain SEO Guide
    • Free Geo Domain Guide
    • Domains In The Wild
    • Advertise Your Domain Names
    • How-To Guides
    • WordPress Tutorials
Browsing Category
Content Marketing
Keywords Link Building Link Wheels Optimization Ranking Search Engine Marketing

Good ole’ link wheels: Is your website’s SEO linked to a bad wheel?

July 22, 2013 5 Comments
bad link wheel building
Written by: Alvin Brown

Much like a car with a flat, if your SEO strategy consists of link wheels, you won’t go far or fast.

Learn the pros and cons of seo link wheels, and how a bad link wheel can destroy search rankings.

Using SEO link wheels as your primary SEO strategy was once the thing to do to increase search rankings and website traffic.

Not so much the case today as link wheels have become quite easy to detect with each search engine algorithm update.

In today’s post, I’ll shed some light on the pros and cons of using link wheels as your SEO strategy.

We’ll discuss why link wheels may or may not be the best link-building solution for your website.

Again, link wheels do work to increase total backlink count, but only when used in the proper manner, whereby links are achieved naturally.

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Reading time: 5 min
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Head Keywords Keywords Link Building Optimization Optimization Tools Pay-Per-Click Ranking Search Engine Marketing

Why do SEO services cost so much?

July 18, 2013 1 Comment
Written by: Alvin Brown

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker

It can be downright frustrating at times to determine how effective traditional advertising is period.

However, determining advertising effectiveness and how potential customers arrive at your website does get somewhat easier in terms of SEO services and search marketing.

Using John Wanamaker's proverbial advertising quote to explain SEO services cost.

I can’t tell you how many times I’ve said or thought the above words John Wanamaker spoke long ago about advertising.

More importantly, I receive daily calls and emails from potential customers wanting to know why search engine optimization or SEO services cost so much.

It can be a challenge to figure out and get a firm understanding and handle of the various attributes that contribute to the rising costs of internet or inbound marketing, more specifically known as search engine optimization or SEO services.

In today’s post, I hope to shed light on the various pricing methods for SEO services as well as briefly discussing the attributes to account for to determine SEO services costs.

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Reading time: 6 min
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Keywords Optimization Optimization Tools Pay-Per-Click Ranking Search Engine Marketing Social Media

PPC Advertising: Pros and Cons of Facebook and Google.

July 16, 2013 No Comments
The Pros and Cons of using Facebook and Google PPC Advertising Networks.
Written by: Alvin Brown

When launching a new website, driving traffic to your website can be a challenging experience to say the least.

From pay-per-click or PPC advertising to banner ads to expired domains, just to name a few, there are a quite a few methods to consider when buying website traffic.

The biggest question I receive the most from customers is which method is the most cost-effective, yet will return the biggest results in terms of shear traffic volume and conversions?

As I’m sure you have experienced when increasing website traffic, most website owners find that it takes three or four times as long as thought to increase organic website traffic from a variety of resources.

From personal experience, I’ve found success in buying website traffic to supplement my SEO efforts to increase organic website traffic.

There are many online sources for buying website traffic, good and bad.

In today’s post, I want to focus on pay-per-click or PPC advertising, and how you can use PPC advertising as an effective tool to drive instant website traffic and increase your organic website traffic along the way.

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Reading time: 6 min
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Domain Names Exact Match Keywords Optimization Ranking Search Engine Marketing Type-In Traffic

Pros and Cons of Domain Type-in Traffic

July 4, 2013 No Comments
Written by: Alvin Brown

Domain type-in traffic could generate more customers and sales for your business.

Maybe you’ve heard or not heard of the mysterious power of domain type-in traffic.

Many claims have been made for and again domain type-in traffic.

Whether you have or have not, the beauty of domain type-in traffic is that domain type-in traffic is free.

Yes, free unlike any other search engine optimization and internet marketing.

And it goes without saying, SEO should not be neglected completely as SEO can act as a great mate to type-In traffic.

So briefly, domain type-in traffic is one of the most inexpensive search marketing options available for website owners seeking to increase website traffic, seeing you have the right resources and expertise to make it happen for your business.

The biggest questions I find myself faced with when considering buying expired domain names or hand registering domain names are are the domain names generic enough in nature to generate any type-in traffic or profitable traffic in general, and are type-in traffic domains worth owning?

And being totally transparent, I wish I could give you a straightforward answer of yes or no for those questions.

However, owning domains with type-in traffic that consistently generate increase web traffic, conversions and sales can be a hit or miss opportunity based upon the domain’s industry and keywords that make up the domain.

If you consider a new trend as generic or exact match domain names that might not produce traffic as much as traditional generic or exact match domain names produce.

That said, today’s post will try to help shed a little light on the pros and cons of using type-in traffic domains.

I set on my on quest to try and answer the type-in traffic domain question of whether or not type-in domains are worth owning or even considering as a method to increasing web traffic.

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Reading time: 6 min
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Head Keywords Keywords Link Building Long Tail Keywords Optimization Optimization Tools Ranking Search Engine Marketing

Part Three: SEO Audit Increases SEO Effectiveness

July 2, 2013 No Comments
A series about increasing SEO effectiveness by having a consistent SEO audit performed.
Written by: Alvin Brown

Well, it’s the second day of the second half of the year.  And my question to most customers and potential customers is, “What did you do with the first half of the year?”

Personally speaking, the first six months of the year was phenomenal for me both on a personal and professional level.

My hope is that you set and achieved goals on both a personal and professional level.

As it relates to business, I hope your business has been able to make leaps and bounds in achieving greater customer growth and revenue.

That said, today wraps up our series: SEO Audit Increases SEO Effectiveness.  I hope that both Part I and Part II have helped you identify opportunities for SEO growth as well as confirm SEO successes.

Too, I hope you’ve had a chance to perform a SEO Audit or have an SEO Audit performed on your website.

If not, what are you waiting for?  Time is passing by and so are endless opportunities to increase search rankings, traffic, customers and sales.

In today’s post, we’ll discuss how performing a SEO audit will help shed light on the dark areas of your website and benchmark your SEO efforts in comparison to the competition.

Let’s move full speed ahead.

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Reading time: 5 min
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Head Keywords Keywords Link Building Long Tail Keywords Optimization Optimization Tools Ranking Search Engine Marketing

Part Two: SEO Audit Increases SEO Effectiveness

June 27, 2013 No Comments
A series about increasing SEO effectiveness by having a consistent SEO audit performed.
Written by: Alvin Brown

Welcome back to the SEO Audit series where I’ve been sharing very critical search engine optimization tips and insight to increase website rankings and traffic.

As a recap, Part One of SEO Audit Increases SEO Effectiveness, we discussed how the SEO audit should be performed when designing or redesigning a website.

We covered that a SEO audit can help to avoid, prevent and eliminate careless search engine optimization errors leading to search engine penalties that would otherwise go undetected for quite some time by the untrained eye.

So, I’m dying to ask, but have you had a SEO audit performed on your website?

If not, then I’m sure after today’s post you will want to have a SEO audit performed ASAP.

In today’s post, I’ll discuss how performing a SEO audit will help identify and verify indexing frequency, and off-page and on-page optimization strategies.

Let’s dive in, and pick up from where we last left off.

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Reading time: 5 min
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Link Building Optimization Ranking Search Engine Marketing

White-Hat SEO or Black-Hat SEO: Which hat wins?

June 18, 2013 5 Comments
Written by: Alvin Brown

The title says it all.  Not many knew the difference between white-hat SEO and black-hat SEO tactics until penguins and pandas brutally attacked them.

I can’t express the importance of knowing every detail about the type of search engine optimization (SEO) tactics deployed on your website to rank across all search engines. 

I’ve personally worked at and for companies as well as fielded calls and requests from customers in dire need of understanding why their websites have been penalized, lost traffic, or, worst, been de-indexed by all search engines (OUCH!).

Most of the time, many actions are in play that is quite detrimental to the loss of search ranking and organic search traffic.

Sometimes the customer is at fault due to a lack of search engine knowledge and experience to understand the difference between good and bad SEO tactics.

Other times, deceitful SEO consultants or firms take advantage of an unsuspecting customer.

Or the customer blatantly participates in bad SEO tactics, also known as black-hat SEO, for a variety of reasons.

No matter the cause for drifting to the dark side of SEO, most customers don’t want to take the time to perform good SEO, also known as white-hat SEO tactics.

The common goal of all customers seeking SEO is quite simple: increase website traffic and sales.

In today’s post, I hope to help you better understand white-hat SEO versus black-hat SEO and how both can make or break your website and business with a simple algorithm update.

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Reading time: 6 min
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