Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.

How do I get my website to start ranking better for certain keywords in search engines? 

I see all this talk about head and long tail keywords and don’t quite understand it.

What I do know and see is that my competitors are ranking on the first page for multiple keywords, and I want to achieve the same.

The question and statements are quite common amongst website owners desperately wanting their websites to be highly visible and ranking in search engines for highly competitive keywords.

I’m sure you long for the same success as relates to your website, if not more.

Surely, if you have been around search engine optimization (SEO) or other search marketing methods, such as pay-per-click advertising (PPC), then you understand the importance of keywords and their impact on your search engine rankings and placement at surface level.

Indeed, keywords are important in regards to search engine rankings.  However, you don’t want to spin your wheels on highly competitive and expensive keywords to never convert.

Today’s post will help you further understand the importance of a certain kind of keyword, and how this keyword type can help you increase you conversion while possibly saving you money at the same time.

Looking for good link building strategies, aye?

We have the answer for getting your website the greatest and most valuable search engine ranking ever most search engine marketing (SEM) and search engine optimization (SEO) claim:

Here’s a link, there’s a link, and every where’s a link.

Much like “extra, extra, read all about it” do some SEM/SEO firms push link building strategies as the end all be all.

Link building has its respective place within both SEM and SEO, and must be used in moderation with other white-hat SEM techniques.

Today, I’ll discuss a variety of link building strategies, both good and bad.

My hope is that your website does not find itself classified as using bad link building strategies that sounds too good to be true.

By the time you finish reading this article, you’ll be about to discern and identify sound link building opportunities that  increase search engine ranking, and politely declining the bad link scheme model.

Let’s get started.

As I mentioned in our recent post, 5 Practical SEO Tips to Increase Traffic, it is imperative for your business to start search engine optimization (SEO) on a firm foundation.

There are many on-page and off-page facets of SEO to focus upon.

When engaging with customers, I can’t stress the importance of having a solid and intimate understanding of practical SEO.

Know the difference between good and sound SEO principles versus bad and detrimental SEO principles.  And yes there can be a fine line between the two SEO types.

Take a moment and step back when SEO gets blurry or confusing as to what is right or wrong.  Stop, collect yourself and diligently seek honest information when this occurs.

Spike Lee said it best, “Do the right thing!”  Do the honest and for sure thing that is right (white-hat SEO), even if it will take you a longer time to see results.  

If you’ve been around search engine optimization or even search engine marketing, then you understand and comprehend the power of link building and its vital importance to your website.

Whether you’ve enjoyed the glorious wonders of link building, with your website showered in thousands of comments, social shares, and love from related websites, or you’ve endured the horrifying ordeal of negative link building with utterly unrelated sites, fear not!

Today, we have a link-building nugget that will work its automagical powers to transform your website into a magnet for online brand ambassadors.

“Put your sword back in its place,” Jesus said to him, “for all who draw the sword will die by the sword.”  Matthew 26:52 (NIV)

Today’s post took me back scripture and without apology.

Most business owners operating in the online space have come to recognize the importance and role that major search engines play in regards to their revenue stream.

From organic or natural search to link building to pay-per-click advertising, businesses throughout the world are counting on search engines to make the cash register ring each and every day.

As much as I love honest search engine marketing and, more so, organic search engine optimization, I would like to share a story with you of a business owner and their business reaping the harvest of a SEM firm sewing bad link building strategies.

Be forewarned about who and what company(ies) are allowed to optimize your website or provide search engine marketing services for your online business.

If your business is heavily dependent upon major search engines or they are the only source of driving revenue, your business that is desperately living by SEM could very well find itself signing a death certificate for a slow and painful death by SEM.

Today’s cautionary tale of living and dying by SEM is provided by a premium generic domain: Candy.com. 

Don’t get the stuffing beat out of you is a phrase one might hear around Thanksgiving depending upon one’s whereabouts.

With that intro, today, we’re going to discuss how keyword stuffing negatively impacts your website, and how it leads to getting the “stuffing” penalized out of your website in a bad way.

In short, you want to remove the keyword stuffing from your website and not be severely penalized for trying to fly under the sensitive search radar.