As I mentioned in our recent post, 5 Practical SEO Tips to Increase Traffic, it is imperative for your business to start search engine optimization (SEO) on a firm foundation.
There are many on-page and off-page facets of SEO to focus upon.
When engaging with customers, I can’t stress the importance of having a solid and intimate understanding of practical SEO.
Know the difference between good and sound SEO principles versus bad and detrimental SEO principles. And yes there can be a fine line between the two SEO types.
Take a moment and step back when SEO gets blurry or confusing as to what is right or wrong. Stop, collect yourself and diligently seek honest information when this occurs.
Spike Lee said it best, “Do the right thing!” Do the honest and for sure thing that is right (white-hat SEO), even if it will take you a longer time to see results.
Be forewarned that when you don’t, you’ll easily slide down the slippy gray (gray-hat SEO) slope into a dark SEO abyss (black-hat SEO).
And the penguin and panda ninjas will happily be awaiting your arrival and will take no mercy in the penalties assessed to your website.
Learn Practical SEO Tips
Before doing SEO yourself or hiring a SEO/SEM firm or consultant to render SEO services, educate yourself with practical SEO tips and basics as shown listed below.
Take a moment to discover, read and educate yourself and business in the key and practical areas within SEO.
- Keyword Focus & Research
- Creating Unique, Value-Add Content
- Link Building Strategy
- Social Media & Blogging
- Video Optimization
- Business Profile & Reputation Optimization
- Local and Mobile SEO
Practical versus Impractical SEO
I don’t expect you to become the expert, but I do expect you to know the difference in right (white-hat SEO) and wrong (black-hat SEO) practical SEO methods.
Businesses do themselves and their website great harm in settling for black-hat SEO for the sake of short-term gains.
Wanting to dominate competition, the black-hat SEO scheme of paying to play for instant results and increased search engine rankings works for a while.
Businesses shell out cold cash as if to up the ante and push all the chips to the center of the last game of the night in poker.
I can’t tell you how many times we have clients who want more customers, more sales, and more traffic after having gold-plated SEO efforts tarnished.
They want the quick answer and lazy man’s approach to quick online profitability and increased traffic: the SEO silver bullet.
The same customers do not want to invest the time and effort it takes to plan, implement, execute, and measure practical SEO.
Again, you don’t have to become the expert, but you do have to be accountable and responsible for knowing basic knowledge of what is acceptable SEO.
To help you get off on the right foot, I invite you to explore and use the our 5 practical SEO tips infographic.
Get started with Practical SEO Tips
Use this infographic as a practical tool to help your business understand get started with honest, value-add SEO.
If you have existing SEO efforts underway, then use this tool to assess those efforts and make changes where necessary.
Regardless of your SEO experience or situation, these 5 practical SEO tips will guide you in optimizing your website, and consistently generate greater customer growth and revenue.
Enjoy and fee free to click some of the company logos within the infographic to learn more about how they can help your practical SEO efforts!