As I mentioned in our recent post, 5 Practical SEO Tips to Increase Traffic, it is imperative for your business to start search engine optimization (SEO) on a firm foundation.

There are many on-page and off-page facets of SEO to focus upon.

When engaging with customers, I can’t stress the importance of having a solid and intimate understanding of practical SEO.

Know the difference between good and sound SEO principles versus bad and detrimental SEO principles.  And yes there can be a fine line between the two SEO types.

Take a moment and step back when SEO gets blurry or confusing as to what is right or wrong.  Stop, collect yourself and diligently seek honest information when this occurs.

Spike Lee said it best, “Do the right thing!”  Do the honest and for sure thing that is right (white-hat SEO), even if it will take you a longer time to see results.