The Organic Link Wheel of SEO
How fast can you get my website ranked and how much will it cost me?
I can’t tell you the number of times those two questions start a SEO relationship with a potential customer.
It’s quite a common occurrence in my line business as one would expect.
However, what’s more interesting is path the relationship takes as we converse about their SEO needs, asking and answering questions volleyed back and forth.
In most cases, I tend to find small business owners with previous SEO experience, whether a SEO do-it-yourselfer, in-house or outsourced SEO, are the ones to quickly derail my questioning with their own agenda.
Disguising deceptive link wheels as sound SEO
Instead of asking me straight up how much it cost them to have me rank their website using the infamous inorganic link building power of link wheels, they disguise their initial questions.
Now one could argue that potential customers do or don’t give the appearance in their initial questioning that they are all about sound SEO.
However, when I don’t answer in a favorable way of saying to deceptively use inorganic link building tactics, then they are disappointed and their true intent is unmasked.
I often find this conversing to be quite entertaining at times. It’s much like playing a game of Charades or Clue.
In some cases, I proceed with my additional questions and try to educate why it’s not in their best interest, both short and long term, to participate in such deceptive SEO practices.
Sometimes potential customers are unknowingly in the dark that deceptive SEO practices, such as using inorganic link wheels, are against sound SEO principle and can lead to search engine penalties or de-indexation.
Other times, customers know and don’t care one bit about trying to blatantly cheat their way to the top of rankings using inorganic minisites or buffer sites as link wheels linking back to their primary website.
To this type of customer, if it doesn’t work out favorably then the simple solution is to buy another domain name, develop a new website, and try other deceptive actions until they reach the top.
Customers like this tend to exhaust domain after domain, also known as churn and burn websites, in an effort to link wheel their way to obtaining and temporarily sustaining rankings, traffic and the almighty dollar.
When speaking to potential customers, if a potential customer refuses to move from deceptive inorganic link building practices, then I have to question their integrity at both a professional and personal level.
In addition, I also have to consider whether or not they’ll treat our working relationship with integrity to pay on time and honor our agreement in all aspects.
If they are willing to cheat search engines using inorganic link wheel tactics, then who am I to think that they won’t cheat me and their employees and customers too. But I digress.
Enough about deceitful customers gaming search engines.
Let us explore the differences in the effective use of organic link wheels as opposed to the ineffective use of inorganic link wheels.
Inorganic SEO Link Wheels
Of course, let us start with those who are out to game search engines using manufactured link wheels as their go-to SEO play.
There was once a time that search engines were unable to detect manufactured links that were deceptively built using link wheels or via paid links.
Simply put, one could order 5-10 years worth of links, rank overnight and make the cash register ring like never before.
But like all good things in this life, deceptive link building strategies using paid links and link wheels came crashing to an end with search engine updates.
Websites that found themselves on top of the world one day, found themselves as the outcast standing on the outside looking in at those website who used sound SEO tactics.
Inorganic SEO link wheels came about as a way for people to game search engines without having to work as hard to gain natural links.
Instead of focusing their efforts on sound content marketing, creating unique and value-add content, website owners could turn up a multitude of secondary websites targeting keywords with low-quality content and user experience.
Much like a hub and spoke relationship, the secondary websites (spoke) would then in turn be linked to the website owners’ primary website (hub), and would boost the primary website’s search ranking as an authoritative domain for those specific keywords.
As things have progressed over the years and search engines have gotten smarter, website owners have had to modify their inorganic link wheels.
Instead of linking secondary websites directly to websites, website owners changed their scheme to link secondary websites in a circular one-to-one relationship, linking not the first and last websites.
And once again, success only lasted until the next search engine update. And this cat and mouse game has gone back and forth and continues to do so to this very day.
However, website owners are learning just how complex their link wheel schemes must become to go undetected by search engines.
The question I ask those who diligently work to perfect inorganic link wheels is the following:
”Why spend the time and effort to create a multitude of networked websites full of low-quality content instead of focusing efforts on high-quality content and allowing natural link building to happen via organic seo link wheels?”
Organic SEO Link Wheels
Now that you have been exposed to the inorganic method of using and building SEO link wheels to temporarily prop up one’s website search rankings, we’ll explore how to natural build a search-safe link wheel.
First off, to build a search-safe link wheel requires you to never set out to game search engines.
Your entire goal and focus should be to create unique, high-quality content that users find so valuable that they will want to share your content with the masses via social media, blogs, email and etc.
This is the natural way of building search-safe link wheel strategies.
Oh well, I probably just lost a good amount of readers with those sentences. See you on the next post!
Now let’s move on for those of you are who serious about search-safe link wheel strategies.
The purpose of building a natural search-safe link wheel is that other’s naturally link to your content because of your website’s content and user experience both being of the highest quality and being considered an authoritative source for the subject matter.
Yes, you’ll invest a good bit of time creating unique, value-add content as opposed to spending time buying paid links and creating superficial, low-quality websites.
This is not to say that you will not want participate in forums and blog commenting as you will and should, but in a constructive, value-add way.
You’ll want to participate in a way that is value-add for relevant subject matter websites and not spamming or spamdexing irrelevant websites.
Point being is that the last thing you want to do is have low-quality links from irrelevant websites pointing to your primary website. This will lower your search rankings and increase the possibility of penalties and de-indexation.
When you’re not commenting in forums and blogs, you may want to consider guest blogging for other relevant websites as an opportunity to provide high-quality content while receiving exposure and a possible 1-2 links for your primary website.
I use the word “may” because guest blogging could be considered black-hat if a majority of users deceptively use guest blogging as a way to manipulate search rankings in a negative manner.
Search is forever-changing with a variety of updates to combat negative SEO tactics, but the one thing that remains search-engine safe is creating unique, value-add content and the highest quality user experience first, focusing on search engines secondary.
As long as you are creating high-quality content with a focus on the customer first and search engines second, then you are already on your way to natural, search-safe link wheel strategy.
Not all SEO link wheel strategies are created equal nor worth short-term gains
All men are created equal, but some just work harder at it is the saying. I would say that all SEO link wheel strategies are created equal, but that would be bold face lie.
Whether good, bad or ugly, some website owners work harder than others in creating SEO link wheel strategies.
The difference between those are successful long term and short term is based on whether their SEO efforts are inorganic or organic.
It’s easy to create a website that generates a quick dollar for a short period of time before it’s penalized or de-indexed.
The more complex, yet rewarding path long term is taking the high road and not deceptively gaming search engines with black-hat SEO tactics such as inorganic SEO link wheel websites.
Don’t focus on trying to make a quick dollar today and sabotage your tomorrow with low-quality content and websites daisy-chained together.
Take your time, focus on customers first and search engines second, and in all the SEO you perform, without a shadow of doubt perform white-hat SEO strategies.
And soon enough, you’ll be rewarded with natural or organic link wheel favor that is search-engine safe and sustainable no matter the search engine update.
What has been your experience, good or bad, in using inorganic or organic link wheel strategies?