How fast can you get my website ranked and how much will it cost me?

I can’t tell you the number of times those two questions start a SEO relationship with a potential customer.

It’s quite a common occurrence in my line business as one would expect.

However, what’s more interesting is path the relationship takes as we converse about their SEO needs, asking and answering questions volleyed back and forth.

In most cases, I tend to find small business owners with previous SEO experience, whether a SEO do-it-yourselfer, in-house or outsourced SEO, are the ones to quickly derail my questioning with their own agenda.