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About
    Meet Alvin Brown
    Contact
Domain Investing
    Getting Started
    Why Domains Cost So Much
    When Buying Domains...
    Buying & Selling Domain Names
    Finding & Buying Expired Domains
Domain Aftermarket
    Today's Domain Auctions
    Expiring No-Bid Domains
    Expiring Emoji Domains
Events
Podcast
Resources
    Who Owns Premium Domain Names
    Free Local Domain SEO Guide
    Free Geo Domain Guide
    Domains In The Wild
    Advertise Your Domain Names
    How-To Guides
    WordPress Tutorials
Kickstart Commerce - Digital strategies for greater customer growth and revenue
  • About
    • Meet Alvin Brown
    • Contact
  • Domain Investing
    • Getting Started
    • Why Domains Cost So Much
    • When Buying Domains…
    • Buying & Selling Domain Names
    • Finding & Buying Expired Domains
  • Domain Aftermarket
    • Today’s Domain Auctions
    • Expiring No-Bid Domains
    • Expiring Emoji Domains
  • Events
  • Podcast
  • Resources
    • Who Owns Premium Domain Names
    • Free Local Domain SEO Guide
    • Free Geo Domain Guide
    • Domains In The Wild
    • Advertise Your Domain Names
    • How-To Guides
    • WordPress Tutorials
Browsing Category
Content Marketing
Content Marketing How-To Guide Keywords Link Building Link Wheels Optimization Optimization Tools Ranking Search Engine Marketing

Small Business Guide to Effective Link Building

December 11, 2014 No Comments
Written by: Alvin Brown

Looking for sound link-building strategies for your small business?

Let me guess… you’re a small business owner in search of search-safe link-building strategies to boost your website’s search rankings.  

Your hope is that it won’t cost you an arm and leg, and it won’t take an eternity to achieve page-one rankings, boosted website traffic, and increase sales conversions.  

Well, the good news is that you can achieve it today by downloading and reading my “Guide to Effective Link Building”.  It’s FREE!  

Yes, a FREE SEO guide aimed to help small businesses successfully secure high-quality external and internal links for your website.

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Reading time: 1 min
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Content Marketing Head Keywords How-To Guide Keywords Long Tail Keywords Optimization Optimization Tools Ranking Search Engine Marketing

Why your business should invest in semantic search

December 2, 2014 No Comments
Written by: Alvin Brown

Search is a forever changing beast of algorithms, tips, tricks and fads all to obtain the “holy grail” page one search rankings and traffic to boost one’s business.

For local business owners, search has definitely been taking many zigs and zags with the dismissal of Google Authorship, increased focus on Mobile search, and now semantic search with Google Hummingbird.

All of the above mentioned concepts have directly and indirectly impacted the SEO efforts of local business owners.

For local business owners seeking to gain ground in local and mobile search, it’s best to ensure that your website’s design and architecture is one that is responsive, both search- and user-friendly, to the variety of devices viewing your website.

Responsive design and architecture is only a start in addition to creating a sound content marketing strategy that engages and educates your customers.

One SEO area that’s worth mentioning for local business owner’s to focus on is semantic search.

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Reading time: 2 min
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Domain Names Exact Match Keywords Optimization Optimization Tools Ranking Search Engine Marketing

Are new domain extensions as unique as their predecessors?

November 12, 2014 2 Comments
GoDaddy New Domain Extensions.
Written by: Alvin Brown

And so it goes, I’ve been on the fence about the new domain extensions since hearing about their arrival to the domain market mid to late 2012.

I’ve closely followed the opinions of Mike Berkens, Morgan Linton, Page Howe, Rick Schwartz, and a host of others on a weekly basis.

All in all, I’ve been on the fence about the new domain extensions and their positive or negative impact.

My original thoughts were that ICANN had lost its mind and was off its rocker to allow such a massive tsunami of new domain extensions to confuse hit the market in an already seemingly working system of domain extensions.

But then again, and in my humble opinion, releasing new domain extensions is a pure money grab for ICANN.

However, as of late, one thought I’ve toyed with is based on the uniqueness the new domain extensions bring to the domain market and their impact on SEO and Search.

Just hear me out for a minute before calling me crazy. Okay, so here’s my thought…

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Reading time: 4 min
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Domain Names Link Building Link Wheels Microsites Optimization Optimization Tools Ranking Search Engine Marketing

Is buying and forwarding expired domains an effective SEO strategy?

November 6, 2014 6 Comments
Written by: Alvin Brown

Like clockwork, I receive an email or phone call every few months from either a prospecting or existing customer questioning me about the value of buying and forwarding expired domains to their website.

Most of the time, those that are inquiring about such SEO magic usually have run across some forum thread, or an outdated article claiming to have achieved increased rankings or page one ranking across major search engines.

Obviously, just because one reads this type of SEO nonsense on the Internet, without a thorough and deeper investigation, does not make it search safe, nor the gospel truth.

I know, if this is you, I’m putting a damper on your newly found silver-bullet SEO.

However, there are pros and cons to consider when buying and forwarding expired domains as a part or the sum of your SEO strategy and effort.

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Reading time: 3 min
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Content Marketing Link Building Optimization Ranking Search Engine Marketing

Penguin 3.0 rollout made it just in time for holiday madness.

October 24, 2014 No Comments
Written by: Alvin Brown

Penguin 3.0 RolloutGray Thursday, Black Friday, Small Business Saturday, Cyber Monday, and holiday shopping is fast closing in on us as we near the end of 2014. And if that’s not enough to ask and prepare for, Google has begun the holiday season kicking off the last Penguin 3.0 update.

It’s been a while since we last posted about mad Pandas and Penguins being unleashed throughout the web. Well, that all changed and continues to change as of October 17th with the rollout of Penguin 3.0.

The latest rollout is not complete as of yet. Therefore, it will be a few weeks before any of us really truly know the damage caused by this update.

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Reading time: 1 min
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Domain Names Exact Match Head Keywords Keywords Microsites Ranking

Is Ebola.com really worth $150,000?

October 16, 2014 No Comments
Written by: Alvin Brown

Sometimes you can do more harm trying to sell a domain during a news frenzy, than any other time.

I make this statement based on perusing various domaining news bytes and coming across an article entitled, “‘Ebola.com’ can be yours for $150,000”.

The article, written by CNBC’s Jeff Daniels, focuses on Jon Schultz, the owner of premium domain Ebola.com, and his interest to sell the domain name after purchasing it for an undisclosed amount in 2008.

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How-To Guide Keywords Optimization Optimization Tools Ranking Search Engine Marketing Social Media Video Marketing

3 Actions That Destroy YouTube Video Rankings

September 9, 2014 2 Comments
Written by: Alvin Brown

With YouTube video viewing on the rise due to exponential mobile and tablet use, individuals and businesses are desperately trying to find feasible methods to increase their YouTube views, comments and likes.

Everyone is competing to have their video ranked for a multitude of keywords. The hope is that their video will snowball and become a viral sensation.

For some, having their YouTube videos go viral is the difference in their business being in the red or black for the entire year.

With much on the line, personally and professionally, many businesses posting YouTube videos are willing to try just about anything to increase their subscribership and viewership numbers.

But today, I’ll share with you the 3 top actions you shouldn’t take when trying to increase your YouTube video viewership and subscribership numbers. The actions that I’ll discuss will definitely decrease, if not destroy, your YouTube video rankings in search engines.

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Reading time: 2 min
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