Gray Thursday, Black Friday, Small Business Saturday, Cyber Monday, and holiday shopping is fast closing in on us as we near the end of 2014. And if that’s not enough to ask and prepare for, Google has begun the holiday season kicking off the last Penguin 3.0 update.

It’s been a while since we last posted about mad Pandas and Penguins being unleashed throughout the web. Well, that all changed and continues to change as of October 17th with the rollout of Penguin 3.0.

The latest rollout is not complete as of yet. Therefore, it will be a few weeks before any of us really truly know the damage caused by this update.