Pay for performance SEO services, also known as performance-based SEO, is nothing new under the sun. Some call it pay for results or pay for rankings.

Nevertheless, the goal of pay for performance SEO services is lessening the risk of standard SEO services by requiring customers to not pay until they have been ranked.

This sounds good at first glance, as pay for performance SEO services sounds like a no brainer that is sure to keep money in your pocket until SEOs perform their work.

I mean after all, companies have pay for performance pay structures that pay regular or bonus pay based on meeting certain company objectives.

So surely if it works for companies paying employees, then surely pay for performance can work for SEO services.

To some extent, we’ve all had an experience with some sort of pay for performance type of an agreement.

Some of us have had good experiences while others have had either bad or downright nightmares of being had by pay for performance agreements.

In this post, I share my top six (6) reasons why pay for performance SEO services fail for both SEOs and customers, and how both parties should go about structuring sound pay for performance SEO services and agreements to ensure a real “win-win” scenario and working relationship.

What is considered performance-based SEO? There is much talk about pay for performance search engine optimization (SEO), also known as performance-based SEO. What it is and what it is not.

Today I want to outline and discuss what performance-based SEO is not in comparison to true and authentic white-hat, performance-based SEO.

I aim to help you identify the disadvantages of deceptive performance-based SEO.

We’ll identify, comprehend, and understand what to be on the lookout for when SEO companies or consultants try to pass gray-hat or black-hat SEO as performance-based SEO services.

Just when you think you have the perfect name for your business or you think of the most perfect domain name, you find out that the domain is registered.

Start over, surely not? Don’t let a domain name being registered get you down, especially if a website has not been developed on the domain.

You may or may not know it, but there are many ways to go about landing the perfect domain name to build your business on. One of the most common ways to land the domain name of your dreams is by buying it via an expired domain auction.

As luck would have it, sometimes domain owners forget to renew their domain names or purposely don’t renew their domain names for a multitude of reasons.

Nevertheless, one domain owner’s misfortune in losing a domain name can be your luck in finding and buying an expired domain name.

Today, I’ll discuss a few things you’ll want to consider when finding and buying expired domains. The entire process of finding and buying expired domains can be a rollercoaster experience, to say the least.

Nevertheless, with persistence and patience, you can end up with the domain of your dreams finding and buying it as an expired domain. Let’s get started.

Every so often, I either receive an email, or phone call, or have a conversation with a potential customer or customer about the pitfalls of moving web pages from sub-directories to the top directory of the website.

Unbeknownst to some, your web architecture is a vital part of your search engine optimization (SEO) effort and content, in addition to creating unique, value-add content that focuses on customers first and search engines second.

When designing or redesigning your website, it is imperative to understand how web architecture, including URL structure, can positively and negatively impact your website’s potential to rank in search engines highly.

Today’s post will try to shed light on SEO advantages and disadvantages of not planning your web architecture to be SEO-friendly or changing your web architecture without considering the SEO impact.

How fast can you get my website ranked and how much will it cost me?

I can’t tell you the number of times those two questions start a SEO relationship with a potential customer.

It’s quite a common occurrence in my line business as one would expect.

However, what’s more interesting is path the relationship takes as we converse about their SEO needs, asking and answering questions volleyed back and forth.

In most cases, I tend to find small business owners with previous SEO experience, whether a SEO do-it-yourselfer, in-house or outsourced SEO, are the ones to quickly derail my questioning with their own agenda.

Is it best to have multiple keywords on an optimized page or create multiple optimized pages with different keywords?

I received this question in an email last week from a customer trying to determine the best SEO strategy for optimizing their website content. I thought it was an interesting question, rather questions, for a number of reasons.

I can see through this questioning and quite clear. The customer is grasping at every straw possible to drive do-it-yourself SEO results in the shortest amount of time possible.

They are viewing SEO as a science based on a magical SEO formula to rank well rather than both art and science.

It’s much like a man showering a woman with gifts, dinner, and no conversation of any sort and expecting the woman to fall in love with him for who he is and not what he gives. You get the point, but I digress.

SEO is both an art and science when it comes to refining and finessing your optimized content marketing efforts.

I’m constantly asked about the length of time it takes to see SEO results and why results cost so much.

It’s to the point that I now start most conversations by informing the customer that it takes anywhere from 1 hour to years to see SEO results. 

Based on the website’s health and a long list of various SEO attributes, customers could immediately see positive or even negative SEO results.

So there, I said it. You can expect to see positive or even negative SEO results immediately.

The irony in making such a broad, sweeping statement is that neither party has an accurate definition of “immediately,” nor can either party definitively express in great clarity what “SEO results” are and are not.

SEO professionals’ lack of clear definition and communication typically sets unrealistic expectations in both time and results for most website owners.

And confusion enters amongst a twisted he said, she said game of trying to figure out whether SEO results were delivered as promised and on time.