I’m constantly asked about the length of time it takes to see SEO results and why results cost so much.

It’s to the point that I now start most conversations by informing the customer that it takes anywhere from 1 hour to years to see SEO results. 

Based on the website’s health and a long list of various SEO attributes, customers could immediately see positive or even negative SEO results.

So there, I said it. You can expect to see positive or even negative SEO results immediately.

The irony in making such a broad, sweeping statement is that neither party has an accurate definition of “immediately,” nor can either party definitively express in great clarity what “SEO results” are and are not.

SEO professionals’ lack of clear definition and communication typically sets unrealistic expectations in both time and results for most website owners.

And confusion enters amongst a twisted he said, she said game of trying to figure out whether SEO results were delivered as promised and on time.