Exact match domains (EMDs) are domain names that contain the exact name of a business or an exact keyword for ranking high in search engines.

Because of the value and quality of such premium domains, people started registering exact match domains just to rank high and did not have anything worthwhile to offer.

Google launched an exact match domain algorithm to track such domains down and giving them less weight than those that were actually real websites and not spam.

So, today we will address the question of why companies should consider exact match domains when performing search engine optimization (SEO)?

If you’ve been around search engine optimization or even search engine marketing, then you understand and comprehend the power of link building and its vital importance to your website.

Whether you’ve enjoyed the glorious wonders of link building, with your website showered in thousands of comments, social shares, and love from related websites, or you’ve endured the horrifying ordeal of negative link building with utterly unrelated sites, fear not!

Today, we have a link-building nugget that will work its automagical powers to transform your website into a magnet for online brand ambassadors.

Content is King in the online world, or is it?

If your website has duplicate content, then you are losing the war to competitors as well as missing out on generating greater customer growth and revenue.

Search engine optimization has evolved over many years and will continue to do so in the years to come.

Before the introduction to a plethora of search engine algorithms and their multi-dimensional complexities, it was quite easy to stake your businesses claim to the front page of all major search engines for your respective industry.

There are many advanced SEO techniques that an average person wouldn’t see or ever comprehend when viewing a webpage that can be considered illegal or deceptive SEO.

From shady link building schemes to paid links to keyword stuffing to link stuffing to plagiarizing a competitor’s original content, there were and still are today many ways, some honest while many are deceitful, to arrive at the front page of all major search engines.

In today’s post, we hope to address the Content is King mentality of those businesses operating in gray-hat SEO, whether knowingly or unknowingly.

Today’s focus is publishing duplicate content in an effort to rank higher on the first page search engine results of all major search engines.

Ever wonder how individuals are able to have their image placed next to their Google search engine results as shown below? Welcome to the new future of search engine optimization: Google Authorship.

Google Authorship has been the talk of the town for individuals and businesses wanting to rank higher and more consistent in Google search.

Google Authorship, also known as Google Rank, is the new future of search engine optimization allowing authors to increase their search rankings click-through rates (CTR).

Another upside is Google Authorship allows for ownership of content, limiting the opportunity for online piracy. Click here for more on Google Authorship.

Over the last couple of weeks, we have been overwhelmed with the number of emails from individuals and businesses trying to implement Google Authorship for their website(s).

Today’s post will be a quick and easy how-to guide to help you successfully setup your Google Authorship account. in hopes of having your image placed next to your authoritative online works.

Ready, well then here we go…

How effective are billboard advertisements in comparison to premium domain names?

Well, that’s a loaded question based on who you ask, where they live, and their perspective on life as well as their habits as a consumer.

From global to national to regional to local search engine marketing, Kickstart Commerce has a plethora of experience in helping customers to find the best media combinations or medium whereby their marketing and advertising spend will achieve the greatest return on investment (ROI).

And what a challenge this is due to the nature of each customer we partner with attaining various business nuances to take into consideration.

In today’s post, we’ll attempt to uncover the advantages and disadvantages of both billboards and premium domain names.

Performing some daily reading over various blogs, I saw Brian Cray’s post, Time On Site & Bounce Rate: Get the real numbers in Google Analytics, and had to share it with the Kickstart Commerce Community. 

I know many of you utilize the free web analytics tool, Google Web Analytics, provided by Google to monitor web traffic, conversion rates, bounce rates, traffic sources, and more.

Brian’s post is God-sent as it will help you to find the *REAL* Time On Site and Bounce Rate of your website.

For those not using Google Web Analytics or some other web analytics to measure the effectiveness of your website, then you are throwing away opportunity and opportunity to understand what your website does very well and what does not do very well.

If you and your business have ever encountered unethical business practices as it relates search engine marketing or search engine optimization, please know that it is your right to report such companies to the United States Federal Trade Commission (FTC).

Not another business or person should have to suffer due to such unethical business practices.  The FTC will and can handle complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

Have you or anyone you known ever encountered unethical business practices that cost your business in time and money?