Domain investing isn’t the sexiest professional path for one to venture down. In fact, it’s not as lucrative and profitable as many hope and wishes for.

Now, this is not to say that one can’t make money or produce generational wealth buying and selling domains.

But what does one do when buying and selling domains takes longer than expected, or never pans out?

Very few people realize consistent, profitable success when entering into the domain industry, specifically domain investing.

And even fewer persons can greatly capitalize and realize substantial rewards by developing services, tools, and platforms for domain investors to use.

The list is few in comparison to the number of domain investors that have come and gone their way, as well as the current domain investing ecosystem.

Life can sometimes seem like an action film full of the most disparate scenes of all the movies you’ve ever seen.

What looks at the surface level to be some happenstance event or chance of luck can often be well-threaded needle knitting together the very fabric of the way of your life.

Today’s podcast guest has lived a winding and intriguing path of life experiences that eventually intersected with her helping brands to control branding via domain names.

The art of the deal is the name of the game, and today’s podcast guest has made a name for himself across varying industries for nearly 40-plus years, spanning from the industrial to the information age.

From funerals to insurance to flowers to coffee to search marketing and more, Bill McClure is certainly not shy when it comes to assessing and initiating deals — the good, the bad, and ugly.

The domain industry is quite small compared to most industry and market segments. It’s mostly been a male-dominated industry, lacking ethnic and gender diversity.

However, the industry is growing, reaching and connecting with new audiences that look, live, and think differently than the status quo western-centric domain investor.

Many domain investors are popping up around the globe, making not only a name for themselves but transfiguring their lives as they master buying and selling domain names to create generational wealth.

But with everything in life, buying and selling domain names is full of ups, downs, twists, turns, and everything in between. You win some. You lose some. And then, some are simply a draw.

We rarely hear about these stories, if ever, but this is not true for today’s podcast.

With just over 2 billion websites on the world wide web, forever increasing second by second and minute by minute, a high percentage of websites don a .com domain. In fact, almost 75% of all globally registered TLDs are .com — that’s just over 150 million.

While most tend to choose and use .com as their preferred extension, there’s a growing number of personal and corporate brands selecting non .com domains to represent their digital presence.

There are more than 500 million blogs out of 1.7 billion websites in the world. Now try to imagine how many links are in the world. Exactly, there are likely just as many web links as there are stars in the universe.

With over 200+ factors to rank websites in search engines, primarily Google, a healthy backlink profile carries substantial weight in whether or not a site ranks well or ever finds the light of day on Google’s page one search results.

Many bloggers, myself included, are so focused on producing content in hopes of increasing visibility and search ranking that we often forget about the simple things in operating a blog.

Simple things like ensuring there are no to only a handful of all sorts of links that are not broken. The longer one blogs or, the older the website, the greater the percentage for broken text and image links to exist.