Figuring out what to name your company is just the tip of the iceberg, especially when hoping to secure a matching .com domain for a web presence.

Whether you’re in the pre-launch stage of your business, or you’ve been in business a number of years and in search of an upgrade domain, there are many things and actions to consider when selecting a domain to best represent your brand — especially when the domain is registered and owned by someone else.

If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.

It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.

The first time I met George Verdugo — a long-time domain investor and developer, and entrepreneur of dotMediaBrands.com, he was sharing an interesting story at MERGE! about how his course of action regarding the development of multilingual domains, specifically Spanish Domains.

A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together.

When starting a business these days, one quickly encounters how challenging it is to reconcile a business name and the available matching .com domain that passes the radio test.

If you like most business owners, then you’ve likely not heard of the domain radio test or understand the importance it plays to your business and its digital presence. 

A little over five years ago, I accidentally stumbled upon something that forever altered my domain development experience: geo service domains.

Sometimes categorized as exact-match or partial-match domains, I encountered a geo service domain via GoDaddy’s expired domain buy-it-now/closeout auctions for a suburb of the greater Austin, Texas metro.

Although Google had issued an exact match domain update that devalued and slightly lessen exact match domains’ ranking, I decided to take a chance on developing my newly discovered geo service domain.

Little did I realize my development and SEO prowess would produce a page one ranking geo service domain website.

Years later, and many new and existing domain investors still question whether or not geo service domains are worth investing in.  That’s the question will attempt to answer in today’s podcast.