As quiet as it is kept, I’ve released yet another eBook designed to help small business owners grow their local business.

But Shh…, don’t tell your competitors before you had a chance to read, plan and execute Local Domain SEO strategies.

What is Local Domain SEO, and how will it help my small business?

In comparison to 84-page A Practical Guide to Effective SEO read, the latest release of Local Domain SEO is a quick and short 26-page read comprised of the following:

Today is one of those days that I feel like sharing a round-up post with you.

It’s been a while since I’ve last highlighted any of my pay-per-click advertising adventures, so I thought I would take a moment to round up and share with you some of my best PPC content for small businesses.

Coined “PPC advertising toolbox for small business”, I’ve chosen to cover this common search marketing service used by many small business owners as a consistent and primary means to earning more customers and driving more business.

As you read throughout this PPC round-up, one thing to keep in mind about search marketing is that you’re going to spend either time or money in hopes of capturing targeted or qualified leads.

And with most of us running amazingly short on time, this leaves us with no other choice than to pony up the cash in hopes of turning the pay-per-click advertising faucet in our favor.

I invite you to read and share each PPC post within this round-up with your professional and social networks.

All in all, this PPC round-up is sure to help you avoid common PPC pitfalls as well as shed light on techniques and tactics that you may not have ever thought about or been exposed to.

• Pros and Cons of Pay-Per-Click Advertising.
• Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO).
• The Good, Bad, and Ugly of Pay-Per-Click Advertising.
• PPC Advertising Networks: Pros and Cons of Facebook and Google.
• 8 PPC Campaign Tips For Profitable Results.
• PPC Series: PPC campaigns and commonly made mistakes.

Please do compare and contrast this content collection with how your business has previously executed, is executing or plans to execute PPC to increase traffic and overall sales.

Enjoy this round-up, and let it lead you to consistent, profitable PPC success!

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.

So if you’re ready, let’s get started!

Looking for sound link-building strategies for your small business?

Let me guess… you’re a small business owner in search of search-safe link-building strategies to boost your website’s search rankings.  

Your hope is that it won’t cost you an arm and leg, and it won’t take an eternity to achieve page-one rankings, boosted website traffic, and increase sales conversions.  

Well, the good news is that you can achieve it today by downloading and reading my “Guide to Effective Link Building”.  It’s FREE!  

Yes, a FREE SEO guide aimed to help small businesses successfully secure high-quality external and internal links for your website.

Search is a forever changing beast of algorithms, tips, tricks and fads all to obtain the “holy grail” page one search rankings and traffic to boost one’s business.

For local business owners, search has definitely been taking many zigs and zags with the dismissal of Google Authorship, increased focus on Mobile search, and now semantic search with Google Hummingbird.

All of the above mentioned concepts have directly and indirectly impacted the SEO efforts of local business owners.

For local business owners seeking to gain ground in local and mobile search, it’s best to ensure that your website’s design and architecture is one that is responsive, both search- and user-friendly, to the variety of devices viewing your website.

Responsive design and architecture is only a start in addition to creating a sound content marketing strategy that engages and educates your customers.

One SEO area that’s worth mentioning for local business owner’s to focus on is semantic search.

And so it goes, I’ve been on the fence about the new domain extensions since hearing about their arrival to the domain market mid to late 2012.

I’ve closely followed the opinions of Mike Berkens, Morgan Linton, Page Howe, Rick Schwartz, and a host of others on a weekly basis.

All in all, I’ve been on the fence about the new domain extensions and their positive or negative impact.

My original thoughts were that ICANN had lost its mind and was off its rocker to allow such a massive tsunami of new domain extensions to confuse hit the market in an already seemingly working system of domain extensions.

But then again, and in my humble opinion, releasing new domain extensions is a pure money grab for ICANN.

However, as of late, one thought I’ve toyed with is based on the uniqueness the new domain extensions bring to the domain market and their impact on SEO and Search.

Just hear me out for a minute before calling me crazy. Okay, so here’s my thought…

Sometimes you can do more harm trying to sell a domain during a news frenzy, than any other time.

I make this statement based on perusing various domaining news bytes and coming across an article entitled, “‘Ebola.com’ can be yours for $150,000”.

The article, written by CNBC’s Jeff Daniels, focuses on Jon Schultz, the owner of premium domain Ebola.com, and his interest to sell the domain name after purchasing it for an undisclosed amount in 2008.