Before we get too far down the path on this post on social signals, let me start by saying do not attempt to take anything from this post as the law of the land for manipulating search rankings.
In the last few days, I’ve received a few emails from potential customers in regards to certain SEO strategies they stumbled across on this blog not *working*.
Of course, not *working* is a vague term with wide boundaries depending upon whom you speak with.
As for the emails, potential customers had read a few blog posts making mention that social signals are important to search rankings for websites.
They then took to Facebook, Google+, and Twitter, and began posting content in an attempt to boost their website traffic and search rankings.
After a few posts and only days within their first couple of posts on each social network, potential customers were a bit frustrated by the following:
- Their website traffic did not increase
- Their search rankings decreased instead of increasing
- Their numbers on each of the social networks didn’t increase in any aspect
I mean, they had a few likes and a couple of followers, but they expected a monsoon of activity to boost their social signals and in return, increase search rankings for their website.
And of course without hesitation and not acknowledging the part they played, potential customers wrote me to inform me that I was fake and imposter SEO professional by their standards.
Maybe you once had page one rankings and now find your website search rankings in the toilet.
Trying to increase one’s website backlink profile is much like or as difficult as trying to get the inside scoop on a news story before it goes public.
