For a small business, the local market for their line of business can be quite a competitive and saturated market.

From traditional advertising avenues to search marketing and other online advertising venues, small businesses are trying to get the biggest bang for their buck when it comes to driving new business.

For some, it’s a matter of keeping the doors open.

But like any small business that relies on the web for new customers or relies on their website to act as a 24 by 7 by 365 online salesperson, there is always the question of what is the most effective path to take in regards to optimizing one’s website for local SEO.

One crowd believes in using a single domain to rank local SEO while others believe in multiple domains to boost local SEO rankings.

So which party is right or wrong? Or are both parties right and wrong?

Today, I’ll take a moment to outline a few local SEO scenarios for small businesses, and to also discuss the pros and cons of local SEO using single domain and multiple domains.