Is it worth using past domain failures to grow your business?
Just some quick thoughts I wanted to share with you today. I’m nearing the end of my vacation, so you can look forward to having a regular daily domain auctions list starting tomorrow (if I didn’t already post one today).
But quickly, I wanted to give and share some insight with you about a recent experience I had just before going on vacation.
I was researching the various domain auctions to prepare for the coming days list when I noticed a domain that looked quite familiar.
As I usually do when a domain catches my eye, I added the 7 character .com domain to my watch list, and continued my search and review for more expiring domains.
For whatever reason, this one domain kept coming to the forefront of my thoughts. I wasn’t sure why I kept thinking about it or what connection I had to it, if any, until I strolled into the laundry room.
I passed some sorted laundry on the floor that my wife was preparing to wash. And there it was, a tag with the domain name on it sewn onto an article of lady’s clothing. I was shocked, baffled, giddy, surprised and many more feelings…
Nevertheless, a few days passed and the expiring auction for this domain was here. Showtime it was! No bids. Yes, not one person bidding on the domain.
To not tip other bidders off about the domain, I didn’t bid on it and fortunately no one else did either. The domain went into GoDaddy’s closeout, sitting for a few more days not purchased until it reached $5. And you better believe I purchased it. I think total invest was approximately $14.
Fast forward one week, the domain was successfully transferred to my account and now is forwarded to my wife’s online boutique for women’s clothing.
You may be lost or wondering why this one domain is worth writing a post about. In short, this domain was once the website of a boutique wholesaler of women’s clothing that attempted to mainstream as a retailer. It appears the business is now defunct.
The real value in owning this domain is that this now defunct company is sending my wife’s website quite a bit of traffic and new customers.
The previous company spent quite a lot of money building content and traffic, garnering links from fashion bloggers throughout the world, executing paid search marketing strategies, and spending endless hours engaging online profiles.
And all of these activities were and ARE TODAY linked to their website using the domain that we now own. Why? No one saw the value in renewing the domain.
So someone else’s years of hard work, diligence and dollars spent to build an online brand similar to my wife’s boutique is now providing us with future customers and sales at a mere fraction of the hundreds of thousands of marketing dollars spent. $14 to be exact is our cost, and $8 each year going forward for domain renewals.
And believe it or not, this is not the first domain (and won’t be the last) that we’ve purchased and are redirecting to our primary website in such a manner.
Think about how many businesses with an online presence launch and fail. I see more expiring domains on a daily than I can shake a stick at that could provide companies with targeted, qualified web traffic at nominal cost.
Yet, most business owners are dark on these domain marketing concepts while spending their hard earned dollars on traditional marketing strategies, if budget allows, that don’t provide much in terms of new customers and more profitable revenue.
I would encourage you to do your own research pertaining to your industry-specific keywords, and take a look at the expiring domain auctions. You might just find a few dozen domains that can increase traffic, customers, and revenue for your business at a fraction of traditional marketing cost.
That’s it for now! Get ready for the return of the daily domain auctions ending list for expired domains.