Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring an SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open-sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.

Much like a car with a flat, if your SEO strategy consists of link wheels, you won’t go far or fast.

Using SEO link wheels as your primary SEO strategy was once the thing to do to increase search rankings and website traffic.

Not so much the case today as link wheels have become quite easy to detect with each search engine algorithm update.

In today’s post, I’ll shed some light on the pros and cons of using link wheels as your SEO strategy.

We’ll discuss why link wheels may or may not be the best link-building solution for your website.

Again, link wheels do work to increase total backlink count, but only when used in the proper manner, whereby links are achieved naturally.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker

It can be downright frustrating at times to determine how effective traditional advertising is period.

However, determining advertising effectiveness and how potential customers arrive at your website does get somewhat easier in terms of SEO services and search marketing.

I can’t tell you how many times I’ve said or thought the above words John Wanamaker spoke long ago about advertising.

More importantly, I receive daily calls and emails from potential customers wanting to know why search engine optimization or SEO services cost so much.

It can be a challenge to figure out and get a firm understanding and handle of the various attributes that contribute to the rising costs of internet or inbound marketing, more specifically known as search engine optimization or SEO services.

In today’s post, I hope to shed light on the various pricing methods for SEO services as well as briefly discussing the attributes to account for to determine SEO services costs.

Well, it’s the second day of the second half of the year.  And my question to most customers and potential customers is, “What did you do with the first half of the year?”

Personally speaking, the first six months of the year was phenomenal for me both on a personal and professional level.

My hope is that you set and achieved goals on both a personal and professional level.

As it relates to business, I hope your business has been able to make leaps and bounds in achieving greater customer growth and revenue.

That said, today wraps up our series: SEO Audit Increases SEO Effectiveness.  I hope that both Part I and Part II have helped you identify opportunities for SEO growth as well as confirm SEO successes.

Too, I hope you’ve had a chance to perform a SEO Audit or have an SEO Audit performed on your website.

If not, what are you waiting for?  Time is passing by and so are endless opportunities to increase search rankings, traffic, customers and sales.

In today’s post, we’ll discuss how performing a SEO audit will help shed light on the dark areas of your website and benchmark your SEO efforts in comparison to the competition.

Let’s move full speed ahead.

Welcome back to the SEO Audit series where I’ve been sharing very critical search engine optimization tips and insight to increase website rankings and traffic.

As a recap, Part One of SEO Audit Increases SEO Effectiveness, we discussed how the SEO audit should be performed when designing or redesigning a website.

We covered that a SEO audit can help to avoid, prevent and eliminate careless search engine optimization errors leading to search engine penalties that would otherwise go undetected for quite some time by the untrained eye.

So, I’m dying to ask, but have you had a SEO audit performed on your website?

If not, then I’m sure after today’s post you will want to have a SEO audit performed ASAP.

In today’s post, I’ll discuss how performing a SEO audit will help identify and verify indexing frequency, and off-page and on-page optimization strategies.

Let’s dive in, and pick up from where we last left off.

The title says it all.  Not many knew the difference between white-hat SEO and black-hat SEO tactics until penguins and pandas brutally attacked them.

I can’t express the importance of knowing every detail about the type of search engine optimization (SEO) tactics deployed on your website to rank across all search engines. 

I’ve personally worked at and for companies as well as fielded calls and requests from customers in dire need of understanding why their websites have been penalized, lost traffic, or, worst, been de-indexed by all search engines (OUCH!).

Most of the time, many actions are in play that is quite detrimental to the loss of search ranking and organic search traffic.

Sometimes the customer is at fault due to a lack of search engine knowledge and experience to understand the difference between good and bad SEO tactics.

Other times, deceitful SEO consultants or firms take advantage of an unsuspecting customer.

Or the customer blatantly participates in bad SEO tactics, also known as black-hat SEO, for a variety of reasons.

No matter the cause for drifting to the dark side of SEO, most customers don’t want to take the time to perform good SEO, also known as white-hat SEO tactics.

The common goal of all customers seeking SEO is quite simple: increase website traffic and sales.

In today’s post, I hope to help you better understand white-hat SEO versus black-hat SEO and how both can make or break your website and business with a simple algorithm update.

Looking for good link building strategies, aye?

We have the answer for getting your website the greatest and most valuable search engine ranking ever most search engine marketing (SEM) and search engine optimization (SEO) claim:

Here’s a link, there’s a link, and every where’s a link.

Much like “extra, extra, read all about it” do some SEM/SEO firms push link building strategies as the end all be all.

Link building has its respective place within both SEM and SEO, and must be used in moderation with other white-hat SEM techniques.

Today, I’ll discuss a variety of link building strategies, both good and bad.

My hope is that your website does not find itself classified as using bad link building strategies that sounds too good to be true.

By the time you finish reading this article, you’ll be about to discern and identify sound link building opportunities that  increase search engine ranking, and politely declining the bad link scheme model.

Let’s get started.