In today’s tech-driven world, it’s a given to establish a digital presence for one’s personal or company brand.
Now whether or not this digital presence uses a .com or non-.com domain name is an ongoing debate — one I shall refrain from addressing today somewhat.
While most may not agree on which domain extension should represent one’s digital presence — .com has long ruled the web for personal and company branding — ALL can agree upon a digital presence being a MUST HAVE some 30 years into the Internet journey.
And while the majority agree that a brand should have a single domain name, often overlooked is whether or not a brand should build a relevant domain portfolio beyond its primary domain name.