For as long as I have been involved with the web and search engine optimization (SEO) in a variety of roles and projects, I’m always amazed at what small business owners are told and believe about SEO.
I hear a wide range of stories, myths and lies on a regular basis as it pertains to small business SEO.
But what surprises me most are not only the people and businesses spreading this mess, but it is the small business owners that take and receive it as the gospel.
Not only that, but in most cases, small business owners lose precious resources, if not their entire business, only to be misled.
They were lied too, and scammed out of thousands of dollars for deceptive SEO practices sold under the disguise of affordable small business SEO.
Deceptive scam artists, posing a qualified SEO professionals, guaranteed to rank small business websites in the number one position on page one of Google and generate results.
And this is where I enter into the picture and find most small business owners as potential customers.
Now as much as I would like to strangle the person and company that told a little white lie or a bold faced lie, I must also be willing to be brutally honest with small business owners.