For as long as I have been involved with the web and search engine optimization (SEO) in a variety of roles and projects, I’m always amazed at what small business owners are told and believe about SEO.

I hear a wide range of stories, myths and lies on a regular basis as it pertains to small business SEO.

But what surprises me most are not only the people and businesses spreading this mess, but it is the small business owners that take and receive it as the gospel.

Not only that, but in most cases, small business owners lose precious resources, if not their entire business, only to be misled.

They were lied too, and scammed out of thousands of dollars for deceptive SEO practices sold under the disguise of affordable small business SEO.

Deceptive scam artists, posing a qualified SEO professionals, guaranteed to rank small business websites in the number one position on page one of Google and generate results.

And this is where I enter into the picture and find most small business owners as potential customers.

Now as much as I would like to strangle the person and company that told a little white lie or a bold faced lie, I must also be willing to be brutally honest with small business owners.

Link wheels can be very deceiving based on who you discuss them with. As with everything in life, link wheels have their pros and cons.

It is a must to understand the advantages and disadvantages when considering link wheels as a part of your search engine optimization (SEO) strategies.

In today’s post, I’ll cover the high-level advantages and disadvantages of link wheels.

Based on the pros and cons of using link wheels, it’ll then be up to you to determine whether or not link wheels are the best SEO strategy for your business.

Let’s get started.

This commercial caught me off guard because I wondered how many thousands or millions of viewers watching Sunday NFL Football actually saw the commercial and knew what it meant.

For those of you that are in the dark on new gtlds, they are essentially new suffixes for domain names. Most of the general Internet population is familiar with the most popular gltd, .com, just due to most websites end in .com.

However, there are roughly 20 or more existing gtlds that most people have seen over the last few years. These gltds, .org, .net, .me, .co, .info, .biz, .tv to name a few, are commonly used when the .com gtld for a specific domain is unable to be used or already registered by someone.

Welcome back to second post of Page one search engine ranking and the rest.

In our initial post of this series, we discussed the importance of taking your time to select your niche, keywords, register or acquiring keyword-specific domain names, and creating unique and value-add content.

All are equally important, but I’ve found it most important to have selected the correct niche and keywords long before a domain name and content ever came into consideration.

In today’s post, I’ll continue discussing the wide variety of SEO actions I’ve taken that have led to successfully ranking websites in the top spot across major search engines, and led to increase traffic, conversions, and revenue.

In addition, I’ll share a few tips and tricks for what not to do too.

Let’s continue our search engine ranking discussion.

Have you ever wondered about search engine ranking positions?

Is there a difference in page one search engine ranking positions and the traffic generated to highly ranked websites?

I mean, you hear and read all the time about people proclaiming the number one, two, and three search ranking positions driving exponential website traffic, conversions and revenue.

This is not to say that most or all of the individuals claiming page one search engine rankings are lying.

I think everyone has their story and results, but I would like to add the twist of search ranking niches.

In today’s post, through my own experience, I’ll openly share with you about a few websites I own and operate.

We’ll cover in great detail keywords, domain names, content, social media, search engine optimization (SEO) and analytics.

I’ll take you throughout a quick timeline from domain registration to page one rankings.

I’ll shed light on theories, mistakes, corrections and overall successes and failures.

Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring an SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open-sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.

In the first post of this series, PPC Series: PPC campaigns and commonly made mistakes, we discussed PPC campaigns and the following commonly made mistakes:

• Failing to apply geographic targeting to PPC Campaigns
• Lack of keywords in PPC ad text
• Incorrect usage of PPC “Match types”
• Not diversifying PPC marketing spend across multiple PPC platforms

Just as you did before in the previous post, you’ll learn how to prevent and correct PPC mistakes.

Preventing and correcting common PPC campaign mistakes will increase your opportunity to maximize your PPC ROI as well as increase website traffic and conversions.

Let’s pick up from where we left off and identify additional costly and commonly made PPC campaign mistakes.