Link wheels can be very deceiving based on who you discuss them with. As with everything in life, link wheels have their pros and cons.

It is a must to understand the advantages and disadvantages when considering link wheels as a part of your search engine optimization (SEO) strategies.

In today’s post, I’ll cover the high-level advantages and disadvantages of link wheels.

Based on the pros and cons of using link wheels, it’ll then be up to you to determine whether or not link wheels are the best SEO strategy for your business.

Let’s get started.

Advantages of using link wheels

Link wheels can help you attract and identify targeted audiences more likely to convert to customers.

You simply place unique and value-add content on various related websites with links point back to your website. Potential customers then click on links within the content and are redirected to your website.

It’s fairly easy to see that link wheels can provide you with an opportunity to gain greater exposure and visibility across a multitude of websites.

It’s pretty simple, if your content is good and considered value-add content, people will share it with others. This sharing, typically via social media networks, makes it is easier to share links and improve your SEO, building up your backlink and SEO link juice.

Everyone knows at the crux of SEO are targeted keywords, especially building link wheels focused on long tail keywords.

One way to build both effective link building campaigns is to focus on keywords with high conversions. When using link wheels, it’s imperative you have the correct keyword usage and linkage within your content to produce effective SEO results.

Link wheels can provide more effective organic search results when implemented and executed in the proper manner. Let’s face it, people always search for value-add content to solve their problem.

Link wheels can be an extension to your primary SEO effort of ranking your primary website.

Naturally using external websites as link wheels, not be confused with minisites, can make finding your website much easier as well as produce exponential organic search results to increase organic search traffic.

Disadvantages of using link wheels

Link wheels, when properly instituted by way of a natural and organic link building approach, are worth their weight in gold.

However, inappropriately building link wheels will only waste valuable time, effort and money should you spend money to have link wheels created.

From keyword research to value-add content creation to generating valuable backlinks, these all are time consuming activities

One of the biggest downfalls is that link wheels don’t always bring about desired or positive results. Link wheels are not a guarantee to more traffic, backlinks or conversions.

Link wheels cause more harm than good when deceptively implemented to be nothing more than a way to increase search engine rankings.

Simply put, you value search engines over the customer which should never happen and you game the search engines with link wheels in an unnatural manner.

For instance, inappropriately building link wheels only for the sake of gaming search engines can harm your website and make your link wheel SEO effort a complete money pit.

Link wheels sometime leads to long lasting penalties and de-indexing that force you to build a new primary website, wiping the slate on your SEO efforts altogether.

In short, extreme care should be taken when considering using link wheels as a part of your SEO strategy.

Get a complete understanding of Link Wheels before a final decision is made

In closing, there are numerous viable SEO options for increasing search engine ranking without going to the dark side to do so. Right, wrong or indifferent, link wheels are one of many ways and options.

In addition, I highly encourage you to do more reading in terms of obtaining a basic understanding of link wheels.

Get a comprehensive understanding of how linked wheels should be used in an organic manner as well as inorganic.

Remember, just because you can use link wheels as a tool doesn’t make link wheels the best SEO tool of choice to use to increase search engine rankings.

I want to hear from you. What has your experience with using link wheels as a part of your strategy brought you? Success, failure or neither?


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.