This commercial caught me off guard because I wondered how many thousands or millions of viewers watching Sunday NFL Football actually saw the commercial and knew what it meant.
For those of you that are in the dark on new gtlds, they are essentially new suffixes for domain names. Most of the general Internet population is familiar with the most popular gltd, .com, just due to most websites end in .com.
However, there are roughly 20 or more existing gtlds that most people have seen over the last few years. These gltds, .org, .net, .me, .co, .info, .biz, .tv to name a few, are commonly used when the .com gtld for a specific domain is unable to be used or already registered by someone.