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Digital strategies for greater customer growth and revenue

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Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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It’s the $64,000 — perhaps million dollar — question most domain investors ask or ponder from time to time when purchasing and renewing domains.

If you’re a domain investor, and this question hasn’t crossed your mind, then you’re likely wasting money, time, and effort calling yourself domain investing.

With almost a decade of domain investing under my belt now, I’ve learned the importance of answering this question and operating my domain investing business to strict adherence of strategic timeline for each and every investment. Continue reading



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