STAR Labs, also known as Samsung Technology & Advanced Research Labs, launched a mysterious product just weeks away from CES 2020 called NEON.

There aren’t many domain brokers that can say they work for the industry’s leading premium domain name brokerage and online media consulting firm.

With over 8 figures in completed domain name transactions for a growing global clientele, MediaOptions.com truly stands head and shoulders above the rest.

When a personal or business brand ceases to exist, whatever the case may be, one of the most overlooked items is the very domain name in which the brand developed its digital presence.

Investing in domain names for more than a decade now, I, as well as other domain investors, often find one person’s or business’ domain trash to be quite the domain treasure. Why?

Last week, the Internet’s largest buyer and seller of collectible stock and bond certificates, Scripophily.com, published a press release deciding to solicit offers for its domain portfolio of 71 domains.

Per the press release, their CEO, Bob Kerstein, states, “These names are not core to our existing business strategy so the sale of them will not effect business operations.”

Catching up reading a few Forbes articles, I stumbled upon a guest post from the CEO of Ideasicle.com, Will Burns.

Burns shared an article written by one of his resident naming experts, Alexandra Watkins, about the challenges of naming a company.

In the article, Alexandra provides 3 insights to operate by when naming a company:

A few years ago, I was inundated by customer call, email, and web inquiries on a daily basis. Most inquiries centered around solving a number of technical challenges and dreams pertaining to WordPress.

From dynamic sidebars to popups and modals to integrating with MailChimp and many more, I often found myself in search of sent emails and previous digital notes I shared with customers containing solutions or possible avenues of functionality to consider.

This approach works well when you’re a one-man shop with a handful of inquiries in a given week.  Not so much when you go with 2 or more employees and a growing customer base.  This type of hunt-and-find-an-answer approach simply doesn’t scale.

Operating multiple WordPress sites for a variety of different businesses and disciplines, I finally hit my limit and was forced to address the inefficiency of fielding a snowballing number of inquiries.

Can quantitative analysis be used in domain investing to yield consistent, profitable results?

If it works for stock investors, then it’s likely to be a viable option for domain investors.

For those not familiar with the quantitative approach to investing, this method of investing aims to pay acute attention to the numbers and less on the intangibles.