Are you in the dark as to why your website recently lost search rankings?

Maybe you once had page one rankings and now find your website search rankings in the toilet.

Or maybe you’ve been working to optimize your site now for a year or more, and have yet to rank within the top 50 search ranking positions.

If you don’t closely follow SEO algorithm updates on a regular basis or are new to SEO in general, then you could very well find yourself SEO’ing in the dark.

Well, it’s time to shed light on your SEO woes and rehab your website’s search rankings.

Today we’re going to talk about one method to do so: using the link disavow tool in Google Webmaster Tools.

We won’t get into the nuts and bolts of how the disavow tool works, but we will discuss when it’s best to use the disavow tool to rehab search rankings.

If you’ve had any sort of experience with SEO over the last few years, then you should understand the complexity of trying to garner and perfect the art and science of increasing your website’s backlink profile.

Trying to increase one’s website backlink profile is much like or as difficult as trying to get the inside scoop on a news story before it goes public.

There are a number link building methods, both good and bad, one can use to destroy or increase a website’s backlink profile.

One good link building method is writing content that is value-add and worth sharing. A bad link building method is buying links via paid link services or some unauthentic linking approach.

And those are just starters that lead to a multitude of link building strategies.

But what I care to give focus to today is how you can increase backlinks using current events SEO tactics and techniques.

Current events SEO is definitely a great way not to only increase backlinks, but writing about current events in the right way, at the right time, and about the right topic can cause your website to be and remain relevant.

Don’t ask me how this happened, but I had a customer operating and measuring their SEO effort using multiple Google Webmaster Accounts.

How and when this happened, no one truly knows. But today, I’ll best guess how this confusion occurred.

For the last 11 months, I’ve consulted and performed various SEO tasks for a customer. We’ve used heavily used Google Webmaster Tools to gauge SEO progress related to their efforts and my SEO Audit efforts.

Imagine the shock when I found out that we were not looking at the same webmaster accounts yet viewing 3 separate accounts for their domain.

Yes, it happened, and my hope is that this post can prevent it from happening to your website.

Let me start by saying that as much guest posting and blogging craze that there is all over the web, I’m not real big on guest posts and blogs, period.

I’ll tell you why, but first a customer story.

If only I could rank #1 on page one of Google…

This long time customer once had stellar SEO rankings for multiple money keywords and long tail keywords in their industry.

For years, they owned search rankings with well-optimized pages and website in general.

In fact, this customer ranked so well across search engines that they didn’t have to participate in pay-per-click advertising although it would have been a benefit.

That all came to end after experiencing two failed SEO efforts and relationships with other companies.

In truth, all this customer wanted was establish their web presence as the number one spot in search rankings.

But is this not what we all want for our websites?

Over the last 10 years, the history of blogging has gained popularity and has been validated as a major resource to implement for people and businesses alike to rank well in search engines.

Blogging has allowed for many people and businesses to become credible sources and voices in their industry.

It’s been a great tool to gauge customer satisfaction, both good and bad.

In recent years, blogging has become the option for those looking to boost their SEO efforts.

More specifically speaking, guest posting and blogging has really caught on fire and gone viral.

If you’re not familiar with guest posting and blogging, you’ll definitely want to become and get intimately familiar with both and why are the talk of SEO content marketing.

If you watch the expired domain auctions as I do, you see a wide range of domains expiring regularly.

Some expiring domains are nothing to write about, while others are like finding a needle in a haystack.

So, what’s the difference between the two types of expired domains, you ask?

And in addition, how should you go about finding and buying expired domains of great value in terms of SEO and being competitively priced?

When driving more traffic and business to a small business website, most small business owners dread SEO much like the plague, especially when doing SEO yourself.

I mean, really, where does a small business owner begin when doing SEO themselves?

Rather than determining the real pros and cons of do-it-yourself SEO, most small business owners opt for the traditional advertising methods of magazine ads, banner ads, newspaper ads, Craigslist, AngiesList, HomeAdvisor, etc.

But as the Internet and SEO progresses, your need and dependence on SEO to drive more business or even sustain a business is a looming issue that will not go away and must be addressed cost-effectively and timely.

It’s true that time, money, and labor always seem to find the small business owner holding the short end of the stick on one, if not all, of the previously mentioned.

For those of you that decide never to hire another SEO for anything again in your lives, today’s blog is just for you.

And for every small business owner unable to hire in-house SEO, an SEO professional, or an agency, this blog will help you attack the low-hanging actions of doing SEO yourself.

Let’s get started.