If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.

It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.

Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long-form content is the norm.

Not every reader, especially new readers, will stay the course and read long-form content from the first to the last word.

In fact, many readers often scan content in an F-shaped Pattern for specific content and information instead of reading the content in its entirety.

To improve the overall user experience and reading engagement, there are two actions to implement:

One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

Yup, it’s the second week of the month and you know what time it is, right? That’s right! It’s time for Verisign’s Top Trending Keywords Report.

Moments ago, Verisign published to its blog June’s trending keywords registered for .com and .net domains.

Of course, when a president opens their mouth to speak, especially when it’s President Trump, a few hundred or thousand folk are steadily checking the availability of domain phrases.

About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.

A bit more sleuthing, and I uncovered what looks to be a 2-year-old conference certainly flying stealth under the radar.

A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

You’ve likely encountered this issue I’m sharing with you today in regard to whether or not hiding website and blog post dates impacts search rankings.

There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through rate of search results — giving the perception content is truly evergreen.

For example, Neil Patel’s website and blog hide the date from search engines and readers, as shown below via his website and Google search results.