If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!
Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam.
