Many often credit computer engineer Ray Tomlinson as the person to have birthed digital marketing by sending the first-ever email in 1971.
Whether it was him or not, no one can argue the fact that digital marketing has forever changed the way we live and do business across the globe.
Digital marketing has evolved and continues to evolve. From computers to the internet to smartphones and more to come, we live our lives through devices in one way, shape, or form.
What’s most intriguing is that we live bound to the critical undergirding of a numerical label known as the internet protocol address, often disguised as a human-readable, unique domain name.
The better the domain name, the more likely your family, friends, vendors, and customers are apt to remember and visit your name time and time again.
Otherwise, if your domain is hard to remember, then it’s much like building a business miles away from the main thoroughfare.
Not many people will ever know you and your business exists. In fact, you’ll invest exuberant amounts of time and money introducing your brand over and over again.
For this reason, it’s imperative to qualify, buy, and develop the best representation of your industry or branding for your business or personal brand.
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