Qualifying, buying, and developing domain names from a digital marketing perspective — John D. Saunders

Qualifying, buying, and developing domain names from a digital marketing perspective — John D. Saunders

Many often credit computer engineer Ray Tomlinson as the person to have birthed digital marketing by sending the first-ever email in 1971.

Whether it was him or not, no one can argue the fact that digital marketing has forever changed the way we live and do business across the globe.

Digital marketing has evolved and continues to evolve. From computers to the internet to smartphones and more to come, we live our lives through devices in one way, shape, or form.

What’s most intriguing is that we live bound to the critical undergirding of a numerical label known as the internet protocol address, often disguised as a human-readable, unique domain name.

The better the domain name, the more likely your family, friends, vendors, and customers are apt to remember and visit your name time and time again.

Otherwise, if your domain is hard to remember, then it’s much like building a business miles away from the main thoroughfare.

Not many people will ever know you and your business exists.  In fact, you’ll invest exuberant amounts of time and money introducing your brand over and over again.

For this reason, it’s imperative to qualify, buy, and develop the best representation of your industry or branding for your business or personal brand.

John D. Saunders // Web Design & SOPsIn a recent podcast, I had the opportunity to chat with John D. Saunders — a value-based digital marketing strategist and serial entrepreneur, about how he qualifies, buys, and develops domain names from an end-user perspective as an entrepreneur and digital marketing strategist.

John and I discuss domain extensions, and his first-hand experience educating and serving customers and brands like Land Rover, Range Rover, Audi, and the NAACP in naming and building brands that uniquely stand the test of time.

In addition to educating and serving world-class brands, John created and launched a digital marketing online course garnering more than 1,900 active students via his digital marketing agency, 5Four Digital.

And if that weren’t enough, he also founded the following ventures:

  • BlackWallet.org — a platform providing financial literacy tips for urban millennials.
  • BlackIllustrations.com — a platform providing beautiful illustrations of black people for your next digital project.
  • IllustratorHub.com — a platform for hiring talented black illustrators for your next project.

An interesting footnote to BlackIllustrations.com: it was launched after COVID (mid-April). At the time of the recording, the site garnered nearly 50,000 illustrator pack downloads, and close to 500K people have visited the website.

Well, I could go on for days, but I won’t. 😊 I simply invite you to tune in as John shares how he hopes to continue spreading digital marketing knowledge around the world and providing stellar marketing tactics using digital assets known as domain names.

Enjoy the show!


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.