Today, global conglomerates throughout the world are making a concerted effort to understand the value of premium .com domains as well as their impact to their respective company and industry.
Long have corporate marketing departments focused their efforts on marketing, advertising, and branding their respective companies to become leading industry titans, spending millions or billions of dollars each year doing so.
From startups to tenured companies with hundreds of years of experience in the industry and business, most derive from the school of thought in finding a word or name that has not a meaning, and injecting a meaning also known as branding.
While this has worked well for years, seeing companies like Etsy, Efty, Pinterest, Instagram, Vine, Facebook, Yahoo, Google and others successfully thrive, businesses aiming to be the next in command of a dominating global conglomerate must differentiate itself amongst the approximately 800MM websites and counting.