Recently I was asked by a customer questions pertaining to page and domain authority.
I knew the end picture of where the customer was aiming and trying to arrive at was a website with increased organic search rankings and traffic for a long list of keywords.
Keeping that at the forefront of each interaction with the customer, I set out to help this customer understand the nuances of page and domain authority as it relates to SEO in general and organic search rankings.
Of course, both page and domain authority can be easily defined and explained.
However, the murkiness around both becomes obvious for those owning websites trying to obtain and sustain both.