One of the things about search engine optimization (SEO) that never ceases to amaze me is the sheer ability of a business to underestimate the long-term consequences of their zig-zag, one-time SEO decisions.

What I mean by zig-zag decisions is a business’ ability to zig to implement the hottest or latest fad in SEO only to zag when the next best SEO tactic arrives for all to partake.

One of the problems with this type of SEO strategy is that it leaves you open and vulnerable to the long-term impact of negative SEO should the tactic become too popular and deemed black-hat SEO by search engine algorithms.

Typically, most SEO tactics start out as an innocent opportunity to boost search rankings and website traffic.

But as all SEO tactics that were once deemed white-hat SEO now find themselves classified as black-hat SEO, the undoing of long implemented SEO strategies cost businesses greatly in time and money.

The time it takes to undo black-hat SEO or deceptive SEO practices can be quite a long process, and can cost more than the original financial investment.

For instance, many businesses thought buying links was the best thing since slice bread.

Businesses were buying links and paying for links by the thousands.

A website could literally become an overnight success and rank on page one of search engines by simply paying for links.

Droves of businesses with websites bought into this deceptive strategy, whether one-time or continuously buying links.

And although there was substantial short-term success gained in search rankings, traffic and conversions, the most damaging impact of the decision to buy links can now be felt years after search engines outlawed such behavior.

For some businesses, the impact of buying links hit their business and website quite hard.

As a matter of fact, those hit hard were forced to change domain names and start from scratch in regards to the development of their website.

And this was only the beginning of their mounting cost in implementing the SEO fad of buying links.

Thousands of dollars wasted on buying links, and yet thousands of more wasted on contacting companies they purchased links from in effort to have the links removed.

To the dismay of some businesses, they found that link removal request were far more expensive than their original purchase cost, talking about highway robbery.

Some businesses even found link services companies to no longer be in business or even respond to their link removal request.

Most businesses were and are stuck to this very day living with the consequences of their one-time SEO decision to chase search rankings by any means necessary.

This is one example of many one-time SEO examples gone wrong that I could discuss.

If your vice was not buying links, then maybe it was partaking of article spinning or aggressively keyword stuffing.

And if not article spinning or keyword stuffing, then maybe seo link wheels.

And if not seo link wheels, then maybe its the most recent SEO craze in guest blogging and posting.

No matter the gimmick or tactic at hand, if the only reason you’re using a SEO tactic is to increase rankings and game search engines for the prized page one position, then you’re only setting yourself up for SEO heartache and heartbreak when your website will be judge and held accountable for the next search algorithm update.

That’s why it’s best to CONTINUOUSLY focus your efforts on giving users the best experience possible, and the highest quality and value-add content available for your subject or topic of choice.

Shortcutting the system and process for one-time SEO boost altogether can lead to less than desirable results for your website’s short and long term.

Don’t believe me? Then try and see for yourself.


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.