As 2015 comes to an end, it’s been quite a year for Kickstart Commerce pertaining to SEO and Domaining.
The 2015 recap…
I’ve help quite a few customers determine that SEO MUST be aligned to the needs of their business as well as their overall marketing strategy.
I’ve successfully taught, coached and consulted quite a customers on what it means to always be continuously content marketing with an education slant and not selling.
I’ve also fired a few customers who only wanted to focus on buying reviews, buying links, or create content based solely on keyword focus in an attempt to sell and not educate.
Although I’m working with less clients, my stress levels are down, yet my overall value proposition has increased right along with profitability.
Where we’re headed in 2016…
I’m looking forward to 2016 and focusing less on SEO and more on domaining. I’ll still accept new SEO relationships with customers, but I’ll be more intentional with who I am called to serve and how to serve their business in the most effective manner long term.
That said, with my new found time in serving less customers, you’ll notice that there will be quite more posts about domaining in 2016. You may have already noticed with daily domain auction posts being made within the last week or so.
Nevertheless, the domain industry overall is growing at quite a rapid pace. Namescon, a growing domaining conference, is right around the corner is expecting nearly 1500 domain investors (aka domainers) to attend.
With the domain industry growing, I’m devoting more time to educating brands not only about SEO and content marketing, but adding to my repertoire the value-add services of educating customers about domain investing at a personal level for themselves as well as a professional level for their business.
With the new domain extensions becoming more relevant over the next couple of years, the time is right for me to transition with the vast market growth of the domain industry itself.
As we enter 2016, I want to leave you with my top 10 predictions for where I see both SEO and Domaining headed. At the end of 2016, we’ll see how spot on I was or was not. That said, here are my 2016 predictions…