Looks like GoDaddy is pushing for the new domains, also known as new domain extensions or general top-level domains (gTLDs) using a fresh new look and pop of orange on their new homepage.
Too, the irony is that they also push a discount for .com domains at the very top of the page in a pop of orange (see below).
The updated home page is definitely better than the muscled up Danica although you can keep scrolling to be scared out of your wits with a good size image of a beefed up Danica. But I digress.
From the looks of the new homepage, it appears they’ve aligned the new domain extensions per their liking or suggestive purchase pattern of .club, .email, .guru, .reviews, .today and .directory.
Reviewing the homepage and marketing communications, I’m not sure I agree with GoDaddy’s statement that “Memorable Domains = More Customers” in regards to the new domain extensions.
Yes, GoDaddy will get new customers, but I’m not sure I can agree and say that those buying or defensively registering new domains with new extensions are going to have a flood of customers.
Afterall, search engines, devices, web browsers, web applications and SEO will have to catch up to including new domain internet extensions. And what do new domain extensions this mean for .com and other extensions? But I digress.
In addition and for the record, most of the premium domains have been already reserved, purchased or awaiting to be auctioned.
In my opinion, the remaining or other new domain extensions being registered as domain names are not worth much.
And yes, I’ve registered a few domain names using the new domain extensions for those of you thinking I’m out to bash the new domain extensions.
Again, I’m not sure if the new domain extensions will indeed mean more customers for those buying, but time will tell soon enough when renewal fees start arriving.
The only groups I see benefiting from new domain extensions are the registrars and registries.
This new land grab provides registrars and registries with an opportunity for more customers as the unknowing general public rush in for the second landrush for internet domain real estate takes place.