Today’s post is based on previous tutorials I shared a while back about integrating WordPress and Mailchimp.
In short, one of the actions that small businesses fail to execute when launching a website is not setting up a newsletter subscription form to capture visitor email addresses.
This action is a missed opportunity in so many ways, to say the least. Let me explain.
I can’t tell you how many times customers call and email in need of search marketing services to increase their website traffic and GET MORE CUSTOMERS.
Most tell me, “I need you to help us get better rankings and more traffic to our website so that we can get more customers.”
That’s true in one sense, yet when I question those businesses about how they’re capitalizing on existing traffic, there’s no answer or no clear answer.