I’m enjoying my vacation this week on the beach, where it’s warm. It’s been a while since I posted a search marketing post.

I thought I would use this time to highlight a feature I’ve been using for years in Google Analytics. This feature has helped me quite a bit to determine the usefulness, value, and overall web page effectiveness.

Before I dive in and tell you more about this feature, answer the following questions:

• Have you ever wanted to determine how many people are actively clicking an object on a web page?
• Have you ever wondered if people are playing videos on your website?
• Have you ever wanted to measure a user’s behavior when interacting with a web page?

These are just a few questions, but the list goes on. My point is that you don’t have to be in the dark on the questions above.

Today, I’ll show you how to answer yes to the questions and then record and retrieve data points using Event Tracking (Web Tracking) in Google Analytics.