I’m enjoying my vacation this week on the beach where it’s warm. It’s been a while since I did a post pertaining to search marketing.

I thought I would use this time to highlight a feature I’ve been using for years in Google Analytics. This feature has helped me quite a bit to determine the usefulness, value and overall web page effectiveness.

Before I dive in and tell you more about this feature, answer the following questions:

• Have you ever wanted to determine how many people are actively clicking an object on a web page?
• Have you ever wondered if people are playing videos on your web site?
• Have you ever wanted to measure the behavior of a user when they interact with a web page?

These are a just a few questions, but the list goes on. My point is that you don’t have to be in the dark on the questions above.

Today, I’ll show you how to answer yes to the questions and then go about recording and retrieving data points using Event Tracking (Web Tracking) in Google Analytics.