If you haven’t heard or read somewhere across the Internet in recent weeks, Google is stepping into the domain space as a registrar, and full force too!

Personally, I’m not sure what this all means for the Internet in general other than saying that Google has now put 1And1.com, GoDaddy, Register.com, Web.com, Network Solutions and the likes clearly in the crosshairs of their radar.

In addition to forcing their way into domains, Google has also partnered with service providers to offer unique drag-and-drop, no coding required, website creation platform via Wix, Weebly and Shopify.

These partnerships are huge because now customers are able to streamline finding and buying a domain, and easily developing and hosting their website with best-in-class intuitive tools.

For GoDaddy, this has to be the worst timing due to their recent IPO announcement. Not only that, but Google once was a domain partner that referred their customers to GoDaddy and Enom for domain purchases. Well, no more!

The more and more I think about Google Domains, which is currently in an invite-only beta mode, and it’s impact on domain names and search in general, things could very well be changing for domain and search industries, and in big ways.

So, what does this all mean?