If you haven’t heard or read somewhere across the Internet in recent weeks, Google is stepping into the domain space as a registrar, and full force too!
Personally, I’m not sure what this all means for the Internet in general other than saying that Google has now put 1And1.com, GoDaddy, Register.com, Web.com, Network Solutions and the likes clearly in the crosshairs of their radar.
In addition to forcing their way into domains, Google has also partnered with service providers to offer unique drag-and-drop, no coding required, website creation platform via Wix, Weebly and Shopify.
These partnerships are huge because now customers are able to streamline finding and buying a domain, and easily developing and hosting their website with best-in-class intuitive tools.
For GoDaddy, this has to be the worst timing due to their recent IPO announcement. Not only that, but Google once was a domain partner that referred their customers to GoDaddy and Enom for domain purchases. Well, no more!
The more and more I think about Google Domains, which is currently in an invite-only beta mode, and it’s impact on domain names and search in general, things could very well be changing for domain and search industries, and in big ways.
So, what does this all mean?
For domain names, this industry has been wild, wild west from day one, especially in regards to aftermarket sales.
With nearly 180 million .com domain names registered and growing at a healthy clip over the past 20 plus years, Google is making its entrance into an industry prime for profitable success with the introduction of nearly 1400 to 1900 new domain extensions.
The new domain extensions provide customers an opportunity to be unique, credible, search-friendly and value-add with a domain name more in line with their business.
With most of the prime .com domains registered, customers have to pay thousands and millions of dollars, as they would with physical real estate, to acquire the most sacred .com domain names for their use.
Now, the new domain extensions offer is a very attractively priced option, and provides more variety and combinations in naming and search as opposed to the exhausted .com domain market.
I see Google offering domains as a good thing, yet another domain name outlet option.
Of course, this news has or should have Google’s competitors shaking in their boots just due to Google’s reach and prowess for innovation. And believe me, the domain industry is ready and in need of forward-thinking innovation.
But of course, the Google Domains announcement wasn’t hot off the press before a few people begin to scream monopoly due to Google’s tight fist on the search industry.
I personally think it’s a great play for Google to enter into the domain space.
With Google’s massive knowledge about search, they’re poised to revolutionize how a person and business goes about finding and buying the optimal domain name.
Not only that, but a key to the future success for the new extensions is Google’s reach and cash in the bank to promote the extensions to the masses.
They have the marketing dollars in the bank to drive greater and much needed awareness about the new domain extensions to the public market of consumers in a way that GoDaddy, 1And1.com, or any other entity ever could.
With the introduction of the new domain extensions and more to be released in the future, Google easily is a step ahead of it’s competitors in regards to trends, keyword searches, and just search in general.
I look for new domain extensions to only start showing up in search engine results and become the norm, but to also shake up both search and SEO to their core.
Google could very well use and mine this data trove to determine and drive the future of the domain business.
After all, they’ve already altered the path of the many ways we use the Internet to live our lives, and this is just one more thing to add to it.
What do you think about Google stepping into the domain name ring?