While there are only a few new top-level domain extensions that have captured my attention and a few investment dollars, there aren’t many likely to stand the test of time.

While there are thousands of new top-level domain extensions to choose from, there are only a handful of industry professionals I’d be willing to put my money on being and building a profitable success.

Two of those persons likely well on their way are the co-founders of the .ICU extensionKevin Kopas and Lars Jensen.

Kevin and Lars have traveled the globe attending nearly every conference under the sun promoting .ICU. So much so that both gents often lose track of which time zone (s) they traveled from and to. Now that’s traveling!

Nevertheless, you, as I did, may have confused or categorized .ICU as focused upon medical or healthcare industries rather than being shorthand for “Socially, I see you”.

In a brief moment while attending MERGE! Conference, Kevin and I were afforded some time between sessions to discuss his role in promoting one of the fastest growing domain extensions over the last 100+ days.

So, press play and listen as Kevin shares their successes and greater vision for where .ICU is headed in the future. Thanks and that’s all for now!

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.