Let me start by making one thing clear: brandable or keyword .com domains can rank well in search engines.
There will always be pros and cons to using each type of .com domain name.
This week I received an email inquiring about whether or not it is “better” to build or develop a business website on a brandable domain or a keyword .com domain.
How the question was worded was more a focus on search engine optimization (SEO) than an overall focus on how their domain name should align to their business goal and objectives.
I could sense there was a strong desire to make money taking the “by any means necessary” approach.
There was more weight given to SEO to the point that they were ready to make a heavy investment to create thousands of optimized keyword domain websites around a certain niche.
What they were really asking me was, “which, a brandable domain or multiple keyword domains, can bring me into the most traffic and, most importantly, money with the least amount of time, money and effort invested?”