I receive many inquiries and phone calls on a weekly basis from potential customers asking about pay for performance search engine optimization (SEO).

Some think that there is fine print and hidden strings attached to such a too good to be true SEO offer.

Some have never heard of such a SEO offering, and think that it is a scam of some sort.

Some are skeptical based on previous experience with a SEO professional or firm that took advantage of their company using deceptive SEO practices.

Some knew about and even asked for deceptive SEO strategies and practices all for the sake of making money.

All the while, others unknowingly were taken advantage of with a $99 SEO offer that was too good to be true by some fly-by-night SEO company or a Fiverr deal promising traffic – not qualified traffic.

But for every bad experience, there are customers who have yet to experience the good, the bad and ugly of SEO.

And before you have a nightmare experience, or should you have already experienced one, I’ll tell you point blank why pay for performance is your best option.