In response to my latest post about the new release of generic top-level domains (gtlds) or domain extensions, there is a looming question of whether or not a company should defensively register new domain extensions.

After all, one does not want their competition to get a step ahead of them should the release of the new domain extensions prove to be a success.

From .web to .shop to .news to .cars and the list of new generic top-level domain extensions goes on counting up to approximately 1900 gtlds, there is sure to be a wide range of opportunities for companies to capitalize on.

But let me state that this post is in no way telling you to go out and defensively register the upcoming 1900 or so new domain extensions.

The short answer, in my humble opinion, is no one should defensively register new domain extensions today. Then again,