It’s been a little over a month since I attended and shared my NamesCon experience as a first-time attendee.

One of the most talked about presentations from day three of NamesCon was Paul E. Nicks’, GM of GoDaddy, keynote: Lessons Learned from Operating the Most Valuable Portfolio in the World.

But what you might not know or heard about was the very lively breakout session focused on domain appraisals: Mastering Aftermarket Appraisals.

In my opinion, it certainly was a close second to Paul’s keynote thanks to moderates, Derek Newman, and a panel consisting of top domain industry professionals:

The panel did reasonably well discussing a number of perspectives of how to accurately appraise and evaluate domain names to sell or purchase.

But where things really took an interesting turn in the session was when those in attendance we’re invited to play an impromptu game of “How much is it worth?”.

Attendees throughout the room presented their self-proclaimed “best portfolio domain” for the panel to provide insight and best-guess valuation.

These real-time moments are interesting because one’s able to read the body language and get a sense for how industry professionals perceive domain valuations.

In addition, the session provided attendees with insightful questions to consider when engaging a domain broker, and attempting to find common ground for realistic domain valuations.  I could type all day about the experience, but it’s best you watch the session in its entirety.

Let us know if you have questions. Thanks and enjoy!

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.