Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.

At its core, leased websites are nothing more than lead generation websites given a different name some would say. 

And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation. 

And what are leads?

Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.

Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.

Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.

There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.

In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.

I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.

Is your website capitalizing on type-in traffic?

There are many options available to website owners looking to increase organic search traffic or website traffic in general.

From pay-per-click advertising to paid ads to search engine optimization to guest blogging to link building to minisites, the average website owner or person looking to increase website traffic does not know where to begin.

Each of the previously mentioned options attains their respective pros and cons.

Each option should be seriously considered and heavily researched when making a final decision about how to effectively increase website traffic.

However, I want to share with you the hidden value and potential of owning exact-match domain names.

More importantly, I want to discuss a hidden secret that most fail to realize or have no clue in the world that it even exists for exact-match domain names: Type-in traffic.

By the end of this post, I hope to shed light on an opportunity that your website or business can and should take advantage of to increase overall website traffic.

The price of .com domains has skyrocketed, as have the number of domain leasing opportunities.

Much like physical real estate, domain names, especially .com domains, have become quite expensive and will likely increase exponentially in years to come.

From small start-ups to mom-and-pop shops to national chains to global conglomerates, the one commonality all can agree on is the need for a premium domain name to generate greater customer growth and revenue for their business.

With more and more businesses being started by entrepreneurs or those involuntarily forced to, the need for a short, memorable, and search-friendly .com domain name is in great demand. At the same time, those mentioned attributes of a .com domain name are in short supply.

Many short, memorable, and search-friendly .com domain names are accounted for and have been for quite some time.

Business owners starting in business or looking to take their start-up to the next level will pay more than a pretty penny to secure ownership in such domain names.

Knowing that a premium .com domain name may be out of your grasp or price range, leasing a domain name instead of buying it is becoming a less expensive, popular, and simple way of starting or taking an online business to the next level.

Allow me one moment to make a statement about what you are about to read and how it can change the way your online business operates.

Simply put, your business will be one or the other:

OPTION ONE: 

Most of you reading this post will either decide to put together a plan to purchase or implement local domain names for your business as a cost-effective method to drive more qualified local website traffic and sales.

-OR-

OPTION TWO:

Allow your competition to shut and lock the door to your business using one of the greatest search engine secrets, outside of capitalizing on type-in traffic, to generate greater customer growth and revenue: local domain names.

Exact match domains (EMDs) are domain names that contain the exact name of a business or an exact keyword for ranking high in search engines.

Because of the value and quality of such premium domains, people started registering exact match domains just to rank high and did not have anything worthwhile to offer.

Google launched an exact match domain algorithm to track such domains down and giving them less weight than those that were actually real websites and not spam.

So, today we will address the question of why companies should consider exact match domains when performing search engine optimization (SEO)?

How effective are billboard advertisements in comparison to premium domain names?

Well, that’s a loaded question based on who you ask, where they live, and their perspective on life as well as their habits as a consumer.

From global to national to regional to local search engine marketing, Kickstart Commerce has a plethora of experience in helping customers to find the best media combinations or medium whereby their marketing and advertising spend will achieve the greatest return on investment (ROI).

And what a challenge this is due to the nature of each customer we partner with attaining various business nuances to take into consideration.

In today’s post, we’ll attempt to uncover the advantages and disadvantages of both billboards and premium domain names.

Why do premium domain names cost so much?  What is the difference between a premium domain name versus a domain name?

Domain names are quite powerful entities in the world of the internet.  In fact, they can make or break a business when an owner allows the domain name to expire.

If the owners fail to pay the domain name renewal fees, then the domains become the property of the domain registrar.

You may know this or have already experienced this costly lesson.

Nevertheless, expired domain names become available to the general public once again if no one purchases the domains in a public auction.

Expired domain names sometimes become the property of domain investors, known as domainers, or sometimes trademarked expired domain names end up in the hands of unethical cybersquatters.

However, no matter who owns a given domain name, there is a different class of domain names on the market known as premium domain names.

Typically, premium domain names were registered in the early to late 1990s.  Some of these domains are actively developed.  Others are parked, and a small percentage simply doesn’t resolve to a web page.

In most cases, many of these valuable domains are redirected while others are parked in hopes that someone would come along and want to purchase the domain name for their business.