If your website depends on Facebook much like we humans depend on oxygen, then I suggest you better find a back air tank and real soon.
Gone are the days that you can share a post for the masses to see without paying one dime.
If you’ve had a personal or even a business page on Facebook, then you’ve figured out that not every post will reach your entire fan base when you choose not to pay.
For last 2 years, Facebook has cracked down on the promotion of business posts, and forcing businesses to use pay-per-post advertising.
Even when you do pay, only an additional segment of your entire fan base will see the posted message.
You have to pay premium pricing for your entire fan base to see your promoted message no matter how many likes or shares you receive for the promoted message.